Bridgepoint brings MotoGP and World Superbikes under one umbrella

The two premiere motorcycle racing series, FIM Road Racing World Championship Grand Prix (MotoGP) and the FIM World Superbike Championship (WorldSBK) have reached a partnership that will allow the two series to grow their markets, and their fans. Bridgepoint is a private equity firm in Europe and specializes in acquisition. The company invested in Dorna Sports back in 2006, and invested in Infront Motor Sports last year.

A true win-win situation has been created.

Philippe Blatter

Dorna is the organizing body of MotoGP, while Infront oversaw the WorldSBK series marketing and media needs. The partnership is unique, but then both series are also. While MotoGP manufacturers’ develop new prototype racing machines each year; the WorldSBK’s are road bikes with modifications. Both adhere to strict rules and guidelines. Actually there have been many times when the top motorcycle riders have crossed over from one series to another over the years.

Commenting on the re-organisation, Bridgepoint said: “This is a logical and exciting development which should ensure that both these fantastic Championships continue to flourish.”

Being under the same umbrella is a benefit for both series. Dorna will oversee both series; but both racing groups will managed separately. Infront has been given the task to work with both championship series in a joint marketing and commercial aspect to enhance their future.

We’re very excited to have the two top motorcycle road racing series under one roof.

Carmelo Ezpeleta

“Under the new structure, the two leading motorcycle road racing events are now set for sustainable further growth and development. A true win-win situation has been created. Both Dorna and Infront can now further strengthen and focus on their core competencies and, in addition, achieve leading positions in their specific area of expertise,” explained Philippe Blatter, President & CEO of Infront Sports & Media.

Carmelo Ezpeleta, CEO of Dorna Sports commented. “We’re very excited to have the two top motorcycle road racing series under one roof. We fully expect to develop and strengthen the distinct nature of both MotoGP and WorldSBK as separate properties and remain committed to working with teams and manufacturers, circuit owners, sponsors and broadcasters to give fans the best experience yet.”

Max Biaggi leads his WorldSBK rivals at Silverstone
Max Biaggi leads his WorldSBK rivals at Silverstone

Photo by: Daniel James Smith

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About this article
Series MotoGP
Drivers Max Biaggi , James Smith
Article type Breaking news
Tags blatter, bridgestone, business, dorna, ezpeleta, featured, infront, motogp, wsbk