ACO and Rolex renew partnership for Le Mans 24H

The 24 Hours of Le Mans and Rolex renew their privileged partnership which began in 2001.

The 24 Hours of Le Mans, one of the world’s oldest and most prestigious automobile races, is pleased to announce a multi-year extension to its privileged partnership with Rolex that first began in 2001. After more than a decade of combined passion for performance and reliability, Rolex, the leading luxury watch brand and a pioneer of sport sponsorship, has committed to continuing its support as Official Timekeeper of the 24 Hours of Le Mans.

2012 Race winners Marcel Fässler, Andre Lotterer and Benoit Tréluyer
2012 Race winners Marcel Fässler, Andre Lotterer and Benoit Tréluyer

Photo by: Eric Gilbert

Fidelity and trust in the 24 Hours of Le Mans

For Pierre Fillon, President of the Automobile Club de l’Ouest (ACO), the organizer of the 24 Hours of Le Mans since its inception in 1923: “the renewed support of Rolex, a brand renowned for its prestige and its constant quest for excellence, is testimony to the trust between us. We are particularly proud of this, above all in 2013 when we will be celebrating 90 years of our race, which is also the pinnacle race of the FIA World Endurance Championship.”

“The faith shown by Rolex in their relationship with the 24 Hours of Le Mans will only encourage us to continue developing particularly in ways that promote technological innovation, most notably from an environmental standpoint,” continued Mr. Fillon.

A major partner for Rolex

“We are very happy to have counted the 24 Hours of Le Mans among our major partners for the past ten years,” confirmed Gian Riccardo Marini, General Director of Rolex SA.

“The 24 Hours of Le Mans is a mythical event and represents one of the most important endurance racing gatherings in the world”, added Mr. Marini. “The qualities demanded of the winners, both human and mechanical, are direct echoes of the values of perseverance and excellence which are dear to Rolex.”

A long-term engagement in motor sport

The continuation of Rolex’s partnership with the 24 Hours of Le Mans forms part of a long, historic relationship with motor sport and the pursuit of speed which dates back to the 1930s. In addition to the 24 Hours of Le Mans, the brand is also associated with another famous endurance race, the Rolex 24 At Daytona, and as of 2013, Rolex is also the Official Timekeeper of Formula 1™.

ACO Le Mans

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About this article
Series Le Mans
Drivers Andre Lotterer , Marcel Fassler , Benoit Tréluyer , Eric Gilbert , Pierre Fillon
Article type Breaking news
Tags aco, fillon, lemans, rolex, wec