NA-F2000: IPS: Andersen Racing marketing partner named

Allied Building Products Corp. Becomes a Marketing Partner Of Andersen Racing PALMETTO, Fla., Jan. 15 - Allied Building Products Corp. has signed a multi-year marketing partnership with Andersen Racing, which fields multiple entries in the Indy...

Allied Building Products Corp. Becomes a Marketing Partner Of Andersen Racing

PALMETTO, Fla., Jan. 15 - Allied Building Products Corp. has signed a multi-year marketing partnership with Andersen Racing, which fields multiple entries in the Indy Pro Series, the Star Mazda Championship presented by Goodyear, and the F2000 Championship Series presented by Hoosier Racing Tire.

As part of the partnership, Andersen Racing, based in Palmetto, Fla., and Allied Building Products Corp., headquartered in East Rutherford, N.J., will conduct an extensive corporate hospitality program at more than 10 races this year. Allied's logo will also appear on the team's race cars, transporters, driver and crew uniforms, and equipment.

"Allied Building Products is pleased to join the professional organization at Andersen Racing," said Ron Pilla, vice president of Allied Interiors, a division of Allied Building Products. "We're looking forward to an eventful partnership that will allow us to entertain our business clients at races all over North America. This will be a new area of corporate entertainment for us, and we are looking forward to the experience.

"Our relationship with Dan and John Andersen in the building industry has been great, and we look forward to expanding on our relationship with this new racing partnership," Pilla added. "We see this as a positive approach to marketing our business."

In addition to owning Andersen Racing, brothers Dan and John Andersen also head a successful contracting business based in Fairfield, N.J. that operates under two nameplates: Andersen Interior Contracting, Inc. and Corporate Woodworking, Inc.

"Allied is the recognized number one company in the field of contractor service and pricing, and we are proud to have had a strong, on-going relationship with them for many years," said Dan Andersen. "The partnership of our racing organization with their nationwide network of dealers is an excellent way for Allied to entertain their customers. We believe our team can offer an enjoyable and rewarding hospitality experience at each event. We are proud to add the Allied brand name identifying Andersen Racing with this fine company."

Larry Haligas, Allied's Midwest regional manager, will work with the team's marketing manager, Ken Burris of the BMS Group, to organize the corporate race weekend activities.

"Everyone at Andersen Racing is excited to welcome Allied Building Products to the team," said Burris. "We look to build on this partnership that will allow Allied to entertain their corporate clients and partners while they enjoy the world of racing."

About Allied Building Products Corp.:

Allied Building Products Corp., headquartered in East Rutherford, N.J., is one of the largest roofing and siding distributors in the United States. Founded in 1950 with five employees and two trucks, today it is a $1.8 billion building material distribution company with over 3,500 employees, more than 200 branches in 30 states, well over one million square feet of office and warehouse space, and an inventory of approximately 85,000 products, from residential roofing and siding to doors, windows, waterproofing, manufactured stone, interior products and commercial roofing systems.

Throughout the company's history three things have remained the same: Allied's superior service, personal attention and unwavering commitment to its customers.

Its parent company is CRH, which operates in 25 countries and employs approximately 66,500 people at over 2,600 locations. For more information see alliedbuilding.com.

About Andersen Racing:

Andersen Racing strives to provide the best and most comprehensive training possible for future open-wheel superstars while giving its marketing partners media exposure and hospitality opportunities at some of the most prestigious events in North America. It provides a unique, three-step program utilizing multiple entries in three different series: the F2000 Championship (webcast), Star Mazda (televised on SPEED) and the Indy Pro Series (televised on ESPN2). In 2008 it will field multiple entries in 42 races in 19 states and provinces at some of the best facilities on the continent, including the famed Indianapolis Motor Speedway.

Andersen Racing's principals, brother Dan and John Andersen, have extensive experience in series administration as well as team management. They've worked with many of today's top open-wheel stars, including several Indy 500 winners.

Andersen Racing is sponsored by Allied Building Products Corp. It is the official development team of Rahal Letterman Racing, which competes in the IndyCar Series and the American Le Mans Series. In addition, its F2000 team is also the official factory team of Van Diemen. The team is headquartered at Andersen RacePark, an 18-acre facility in Palmetto, Fla. that includes a 1-mile test track. For more information see andersenracingteam.com and andersenracepark.com.

-credit: ar/restart communications

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Series Indy Lights , Other open wheel , Pro Mazda