IPS: Indy 100: Notebook 2003-05-14

Freedom 100 Notebook Grill 2Go, Smith & Wesson to sponsor Luyendyk Jr.; Outlaws' star Dollansky to debut INDIANAPOLIS, Wednesday, May 14, 2003 -- Smith & Wesson Holding Corporation (AMEX: SWB), parent company of the legendary...

Freedom 100 Notebook
Grill 2Go, Smith & Wesson to sponsor Luyendyk Jr.; Outlaws' star Dollansky to debut

INDIANAPOLIS, Wednesday, May 14, 2003 -- Smith & Wesson Holding Corporation (AMEX: SWB), parent company of the legendary 151-year-old handgun maker Smith & Wesson Corp., will sponsor IRL Infiniti Pro Series driver Arie Luyendyk Jr. in the inaugural Freedom 100 on May 17 at the Indianapolis Motor Speedway.

The partnership marks the first time Smith & Wesson has sponsored a driver since the 1970s, when Smith & Wesson sponsored NASCAR legend Dale Earnhardt.

"We are pleased to announce the signing of Smith &Wesson as a sponsor for the Freedom 100," Luyendyk said. "As the world's largest manufacturer of handcuffs and restraints, with their emphasis on safety and security, I couldn't be more pleased to have one of the 50 most-recognizable brands on our car for this historic race."

Said Corey Lambrecht, executive vice president of Smith & Wesson Holding Corporation, "It's an outstanding opportunity to get the Smith & Wesson brand exposed to the auto racing demographic that is clearly in alignment with our brand attributes of quality, craftsmanship, safety and security."

In addition to the support from Smith and Wesson, Grill 2Go, the team's associate sponsor for the 2003 season, will serve as primary sponsor of Luyendyk's No. 5 Dallara/Infiniti/ Firestone for the Freedom 100.

"It's nice to have such a great product behind me," Luyendyk said. "Without Grill 2 Go's support, this season wouldn't be possible, and having them step up to be a major sponsor for the Freedom 100 is an added bonus."

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World of Outlaws star to race at Indy: O'Reilly World of Outlaws sprint-car standout Craig Dollansky will make his Infiniti Pro Series debut May 17 in the Freedom 100.

Dollansky will make his first-ever asphalt start on the historic 2.5-mile oval in the No. 33 Dallara/Infiniti/Firestone fielded by Brian Stewart Racing. VMAC, Karavan Trailers, and FattFro Motorsports will sponsor Dollansky's entry.

"I'm thrilled to be making my Infiniti Pro Series debut in the Freedom 100," Dollansky said. "What could be more exciting than making your series debut at the Indianapolis Motor Speedway? Indy has so much tradition behind it.

"Not only am I going to achieve a milestone in my driving career by attempting to make my first pavement show, but I'm getting to be a part of history at the Speedway by competing in the first ever support series event to the Indianapolis 500."

Dollansky, from Elk River, Minn., is third in Outlaws points this season. He has recorded five top-five and 20 top-10 finishes this year.

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REV 1 Racing forms initiative: REV 1 Racing and the American Academy of Family Physicians' (AAFP) Tar Wars program have formed a joint anti-smoking initiative for the Freedom 100, REV 1 Racing owner/driver Ronnie Johncox announced May 13.

The No. 8 REV 1 Racing Special Dallara/Infiniti/Firestone will feature the original artwork "We the People--Choose, Not to Smoke," created by Evansville, Ind. fifth-grade student Jenny Beck. The artwork won first place in the 2000 Tar Wars National Poster Contest. Beck will join the REV 1 Racing crew for the Freedom 100.

"We are excited to be able to spread the all-important tobacco-free message for youth across America, and we support the tens of thousands of family healthcare professionals and educators who have presented this important message in the classroom," Johncox said.

Tar Wars is a tobacco-free education program for fourth- and fifth-grade students. The program is designed to teach kids about the short-term, image-based consequences of tobacco use, the cost associated with using tobacco products, and the advertising techniques used by the tobacco industry to market their products to youth. A follow-up poster contest is conducted at the local, state, and national level to reinforce the Tar Wars message.

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Hot laps: Infiniti Pro Series drivers Marco Cioci, Paul Dana, Arie Luyendyk Jr. and Thiago Medeiros participated in the Indianapolis Life 500 Festival Mini-Marathon on May 3 -- Rookie standout Jonathan Urlin spoke to 120 students May 14 at Roncali High School in Indianapolis.

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Series Indy Lights
Drivers Ronnie Johncox , Paul Dana , Jonathan Urlin , Craig Dollansky , Marco Cioci , Thiago Medeiros , Arie Luyendyk Jr.