Andersen Racing Welcomes Lafarge As a New Marketing Partner PALMETTO, Fla., March 9 - Andersen Racing announced today that it has a new marketing partner in Lafarge North America Inc., a Lafarge Group company that is the largest diversified ...
Andersen Racing Welcomes Lafarge As a New Marketing Partner
PALMETTO, Fla., March 9 - Andersen Racing announced today that it has a new marketing partner in Lafarge North America Inc., a Lafarge Group company that is the largest diversified supplier of construction materials in the United States and Canada.
Lafarge's involvement will center on RLR/Andersen Racing's participation in the 15-race Firestone Indy Lights series and Andersen Racing's three races in the Star Mazda Championship presented by Goodyear at Sebring (Fla.) International Raceway and the New Jersey Motorsports Park. The Palmetto, Fla.-based team is the defending team champion in the latter series.
"As the leading producer of building materials, Lafarge's strategy is driven by innovation," said Louise Muth, director of external communications for Lafarge North America. "This is a key reason why we're partnering with Andersen Racing. For the same reasons Andersen achieves success on the track, Lafarge achieves success in its businesses. We do it by developing human talent, investing in research, and being committed to innovation. This, of course, supports our overall goal of generating value for our customers."
"Using racing as a metaphor for faster completion of construction projects fits well with two major announcements by our Gypsum Division in 2009: our new joint compound plant in Silver Grove, Ky. which manufactures our innovative Rapid Coat products, and the re-launch of our unique Rapid Deco Level 5 gypsum board," added Harry Lubitz, director of marketing for Lafarge North America's Gypsum Division. "Incorporating our new promotion, 'Faster to a Better Finish,' with a racing theme is a perfect way to communicate how these products can provide the benefit of faster execution for our customers."
One of RLR/Andersen Racing's Firestone Indy Lights cars will be on display in the Lafarge booth at the INTEX (Interior Exterior Commercial Construction) Expo March 27-28 in Nashville, Tenn. The INTEX Expo is co-sponsored by the Association of the Wall and Ceiling Industry (AWCI) and the Ceilings and Interior Systems Construction Association (CISCA).
"We are very pleased to add Lafarge to our growing list of contractor-related firms that recognize the value of the Firestone Indy Lights series and Andersen Racing," said John Andersen, who owns the team with his brother, Dan. "Lafarge is a very strong and professional company serving all of North America with excellent products, and we are proud to be associated with them."
In addition to owning the racing team, the Andersen brothers also own a $50 million per year contracting business headquartered in New Jersey.
"Andersen Racing looks forward to offering Lafarge an excellent opportunity to entertain its clients on our Firestone Indy Lights race weekends," said Ken Burris of the BMS Group, which handles marketing and sponsor services for Andersen Racing. "This partnership offers guests of Lafarge full team access and a great opportunity for interaction with executives of other companies."