Rainguard Water Sealers, a Newport Beach, Calif.-based company, will replace Firestone as title sponsor for the 600km race at Texas Motor Speedway next June.
The multi-year deal, which will see the race rebranded as the Rainguard Water Sealers 600, is the first entitlement sponsorship of any kind for the company that was founded in 1969.
In a press release issued by TMS, Rainguard, a manufacturer of architectural grade coatings used in the construction industry, is said to be “utilizing the sponsorship to enhance the consumer awareness and growth of the company that in 2010 developed a full line of specialty sealer products for the home improvement marketplace.”
The entitlement of the Verizon IndyCar Series race at TMS was said to be particularly appealing to Rainguard due to the 1.5-mile oval’s location in the Dallas/Fort Worth area, which in size terms is a top-five metropolitan market.
Eddie Gossage, president of TMS, said: "We're extremely pleased to have Texas Motor Speedway and “America's Original Nighttime IndyCar Race” serve as the initial sponsorship venture into motorsports and sports in general for Rainguard Water Sealers. We look forward to providing Rainguard with an exceptional first experience as an entitlement sponsor and help the company attain its goals through this sponsorship agreement."
Rainguard’s international president, Claude Florent added: "I've always believed that IndyCar racing is a great way to move a company's brand to the next level. That coupled with the incredible venue at Texas Motor Speedway, made the decision easy.
“We are committed to solidifying Rainguard as a respected national brand of home-improvement sealers, and creating effective and safe solutions for every homeowner throughout the nation. There is no better way than partnering with Indy and Texas Motor Speedway."