IndyCar
06 Jun
-
06 Jun
Event finished
02 Jul
-
04 Jul
Qualifying in
02 Hours
:
10 Minutes
:
54 Seconds
R
Road America
10 Jul
-
12 Jul
Next event in
6 days
16 Jul
-
18 Jul
Next event in
12 days
R
Mid-Ohio
07 Aug
-
09 Aug
Next event in
34 days
21 Aug
-
23 Aug
Next event in
48 days
R
Gateway
28 Aug
-
30 Aug
Next event in
55 days
R
Portland
11 Sep
-
13 Sep
Next event in
69 days
R
Laguna Seca
18 Sep
-
20 Sep
Next event in
76 days
R
Grand Prix of Indianapolis Race 2
03 Oct
-
03 Oct
Next event in
91 days
23 Oct
-
25 Oct
Practice 1 in
112 days

Matt Damon narrates IndyCar’s “A Different Breed” brand campaign

shares
comments
Matt Damon narrates IndyCar’s “A Different Breed” brand campaign
By:
Feb 27, 2020, 7:01 PM

IndyCar has unveiled its brand campaign “A Different Breed” for the 2020 NTT IndyCar Series season that “showcases the extraordinary mindset of its athletes” and features narration by Academy Award-winning actor Matt Damon.

Created in partnership with Chicago-based agency Schafer Condon Carter (SCC), A Different Breed aims to convey the mental, emotional and physical strength required to excel as an IndyCar driver.

"Fearless and aggressive by nature, our athletes push the limits of speed and possibility every single lap of every single race," said IndyCar president Jay Frye. "This campaign reflects both the skills and intangibles that set them apart, giving fans an up-close and personal look at what it takes to be an IndyCar driver."

Narration came from Matt Damon who, along with Ford v Ferrari co-star Christian Bale, served as honorary starter for last year’s 103rd running of the Indianapolis 500.

Music is an original song, “Green Light”, by DJ/producer MAKJ who is a fan of the sport and a former professional racer.

Co-chariman of SCC David Selby explained: "IndyCar racing is the ultimate expression of audacious athleticism. The drivers are among the most courageous and committed athletes in the world – a different breed for sure... Our goal was to celebrate them and introduce them to new fans."

The video is directed Logan Cascia, founder, director of Los Angeles-based Cascia Films, who has produced work that includes Emmy- and Peabody award-winning TV features, commercials and film festival premieres.

Christian Bale and Matt Damon wave green flags to start the 2019 Indy 500.

Christian Bale and Matt Damon wave green flags to start the 2019 Indy 500.

Photo by: Geoffrey M. Miller / Motorsport Images

Next article
Hinchcliffe joins NBC Sports for IndyCar, NASCAR, IMSA coverage

Previous article

Hinchcliffe joins NBC Sports for IndyCar, NASCAR, IMSA coverage

Next article

Loyalty was part of Alonso’s decision to race Indy for McLaren

Loyalty was part of Alonso’s decision to race Indy for McLaren
Load comments

About this article

Series IndyCar
Author David Malsher-Lopez