INDIANAPOLIS, Sept. 14, 2001 The Kroger Co. will not be returning as a sponsor of Walker Racing and driver Sarah Fisher for the 2002 season, owner Derrick Walker announced today. Kroger and Procter & Gamble joined the Walker team...
INDIANAPOLIS, Sept. 14, 2001 The Kroger Co. will not be returning as a sponsor of Walker Racing and driver Sarah Fisher for the 2002 season, owner Derrick Walker announced today.
Kroger and Procter & Gamble joined the Walker team in March of 2001 as sponsors on Sarah's #15 Walker Racing car. Kroger and P & G have been the recipients of more than $3.5-million dollars in off-track national exposure as a result of their relationship with Sarah and the Walker Racing team, with over 195 million impressions in television, radio and print. In addition, Kroger and Procter & Gamble have received over $3.9 -million dollars in on-track television exposure during the 2001 season to-date.
"It's a great pity that we will not have the support next season from Kroger," Walker said. "We enjoyed the relationship with them and hope in the future that when they think of motorsports they keep us in mind."
As part of the sponsorship agreement between Walker Racing and Kroger, Sarah made appearances and signed autographs at Kroger and Kroger-operated stores in specific Indy Racing markets during 2001.
"It was great to see so many hundreds of fans come out and support our efforts at the autograph sessions this season," said Sarah. "Kroger and the Procter & Gamble family of brands have been great partners for us this year, and did a lot of promotions with commercials and advertisements plastered across the country. It's been a fun association."
The final race of the 2001 IRL season is the Chevy 500 and will be run on Oct. 6 at Texas Motor Speedway. The Chevy 500 will be televised live on ESPN at 4 p.m. (ET.)