IRL: Treadway Racing and Unistar Team up for Indy500

Treadway Racing and Unistar Team up for 1999 Indianapolis 500 Indianapolis, IN: Unistar Financial Service Corp. and Treadway Racing have finalized a two race agreement to include the 1999 Indianapolis 500 on May 30th and the Longhorn 500 in...

Treadway Racing and Unistar Team up for 1999 Indianapolis 500

Indianapolis, IN: Unistar Financial Service Corp. and Treadway Racing have finalized a two race agreement to include the 1999 Indianapolis 500 on May 30th and the Longhorn 500 in Texas on June 12th. Unistar Auto Insurance, a proprietary product and trade name of the Unistar Group, will be the title sponsor for '99 Indianapolis 500, and then assume an associate role for the Longhorn 500. Team driver Sam Schmidt will navigate the #99 Treadway Racing entry through both events.

"We're please to add Unistar Financial Service Corp. to the Treadway Racing family of sponsors, " stated Scott Cronk, Vice President of Treadway Racing. "As a title sponsor for the Indy 500, and then a major associate for the Longhorn 500 in their home state, Unistar will capitalize on the reach and entertainment value of Indy car sponsorships."

Marc A. Sparks, Chairman and CEO of Unistar Financial Service Corp., stated, "This is a unique opportunity to promote the Unistar Auto Insurance image in the marketplace. As we rapidly expand into additional states, our yellow and blue star is becoming a more and more familiar sight. In addition, our 'partnership' with Fred Treadway is even deeper than the Treadway Racing team, since Fred is also chairman of an Insurance Group. There are several exciting synergies we will be exploring as we work closely together."

Treadway Racing, an Indianapolis based Pep Boys Indy Racing League team, competes in all season events with driver Sam Schmidt, and will feature two-time Indy 500 winner Arie Luyendyk at the '99 Indianapolis 500-his final Indy car race.

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Series IndyCar
Drivers Arie Luyendyk , Sam Schmidt