Chevrolet extends sponsorship of IRL and NASCAR Truck races at Texas Motor Speedway FORT WORTH, Texas, Oct. 11, 2003 - They do things big in Texas, from cattle ranching to building speedways. In keeping with the expansive spirit of the Lone...
Chevrolet extends sponsorship of IRL and NASCAR Truck races at Texas Motor Speedway
FORT WORTH, Texas, Oct. 11, 2003 - They do things big in Texas, from cattle ranching to building speedways. In keeping with the expansive spirit of the Lone Star State, Chevrolet has extended both its status as the Official Vehicle of Texas Motor Speedway and its sponsorship of two autumn events at TMS: the Silverado 350 NASCAR Craftsman Truck Series race and the Chevy 500 Indy Racing League IndyCar Series season finale. Chevrolet and Texas Motor Speedway officials announced the multi-year agreement today in a press conference at the Texas track.
"Chevrolet is proud to continue as title sponsor for these exciting events at Texas Motor Speedway," said Chevrolet Racing Marketing Director Jim Campbell. "Texas is a key market for Chevy, and we have a strong partnership with this great facility that every race fan can appreciate. Texas Motor Speedway consistently produces some of the most competitive wheel-to-wheel racing in motorsports. Continuing Chevrolet's support for the Silverado 350 and the Chevy 500 further solidifies our relationship with fans, the track and the NASCAR and IRL organizations.
"Chevrolet's involvement in these events goes far beyond putting the Chevy Bowtie on the marquee," Campbell continued. "Chevrolet vehicles and engines compete on the track, the GM Racing engineering staff works hard to put Chevy products in the winner's circle, and the South Central Region does an outstanding job of involving Chevy dealers and customers in the excitement of a big event."
Chevrolet has enjoyed a high profile at Texas Motor Speedway, one of the nation's largest sports facilities, since the track opened in 1997. Chevrolet cars and trucks race on the high-banked 1.5-mile oval in the NASCAR Winston Cup, Busch and Craftsman Truck series, as well as the open-wheel IndyCar Series.
"I said in 2001 that Chevrolet's return to the IRL was the biggest step in ensuring the growth of the series, and I stand by that today," said Texas Motor Speedway general manager Eddie Gossage. "The truth is, their participation is vital to both the IRL and NASCAR. The proof is evident by Chevy continuing to sponsor the both the IRL IndyCar Series Chevy 500 and the Silverado 350 NASCAR Craftsman Truck Series races here at Texas Motor Speedway. We are proud of our association with Chevrolet and hope that it will continue for many, many years to come."
"Chevrolet has been with Texas Motor Speedway since the first time engines roared to life on the track, and we're proud to continue to be a part of Texas racing," said Jay Allen, regional marketing manager for Chevrolet. "The Chevy 500 and Silverado 350 deliver a fantastic weekend of racing action and is further proof of Chevrolet's racing dominance in Texas."
Chevrolet's roots run deep in Texas. The GM Assembly Plant in Arlington, which builds pickups and SUVs, will celebrate its 50th anniversary in January 2004. GM employs more than 5,500 Texas residents, representing a payroll of more than $500 million. GM's 480 Texas dealers also employ approximately 25,000 people, with an aggregate payroll of $1.1 billion. GM annually purchases $2.4 billion in goods and services from 582 suppliers in Texas.
Texans love trucks, and Chevrolet will introduce a High Output version of the Chevrolet Silverado exclusively in the Lone Star State in mid 2004. This high-performance pickup is the first half-ton two-wheel-drive pickup equipped with the high output Vortec 6000 small-block V8 that delivers 345 horsepower.
"Texas fans represent some of our most loyal customers," noted Maria Rohrer, Silverado marketing manager. "We're delighted to provide our support to another exciting round of the NASCAR Craftsman Truck Series."
Like the brand on a longhorn steer, the Chevrolet Bowtie is the mark that identifies two major-league motorsports events at Texas Motor Speedway.