IRL: Texas Meal Promotion

TEXAS MOTOR SPEEDWAY AND CHICK-FIL-A JOIN FORCES FORT WORTH-DALLAS (Sept. 15, 1998) - Texas Motor Speedway and Chick-fil-A have joined forces to promote the upcoming Pep Boys Indy Racing League (IRL) Lone Star 500. Hungry race fans...

TEXAS MOTOR SPEEDWAY AND CHICK-FIL-A JOIN FORCES

FORT WORTH-DALLAS (Sept. 15, 1998) - Texas Motor Speedway and Chick-fil-A have joined forces to promote the upcoming Pep Boys Indy Racing League (IRL) Lone Star 500.

Hungry race fans on-the-go can pick up their Chick-fil-A meal in an authentic Pep Boys Indy Racing meal bag while sit-down customers can enjoy a special edition tray liner. Available at all Chick-fil-A metroplex locations, the meal bag and tray liner feature the return of the IRL to Texas with drivers Eddie Cheever, Tony Stewart, and Arie Luyendyk highlighted on each.

"Texas Motor Speedway is proud to be working with Chick-fil-A on this type of promotion," said speedway general manager Eddie Gossage. "It's a way for fans who stop by their local Chick-fil-A to get geared up for the upcoming race weekend here at Texas Motor Speedway."

"The thirty four Chick-fil-A locations in the Fort Worth-Dallas metroplex are featuring the meal bags and tray liners," said Paula Smith, regional marketing director for Fort Worth-Dallas area Chick-fil-A. "This is a great opportunity for Chick-fil-A to promote our food service and Texas Motor Speedway to promote their racing events."

The Dallas Morning News Pole Day on Friday, Sept. 18 will feature IRL qualifying. Cheever, the 1998 Indy 500 winner, Stewart, the 1997 IRL Champion, and Luyendyk, two-time Indy 500 winner, will fight for the Lone Star 500 title on Sunday, Sept. 20 when the Pep Boys Indy Racing League returns to Texas Motor Speedway.

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Series IndyCar
Drivers Tony Stewart , Eddie Cheever , Arie Luyendyk