LifeLock to be primary sponsor for Indianapolis 500 Team INDIANAPOLIS (February 6, 2008) -- LifeLock CEO Todd Davis and Rubicon Race Team owners Jason Priestley and Jim Freudenberg announced today that LifeLock would be the primary sponsor for...
LifeLock to be primary sponsor for Indianapolis 500 Team
INDIANAPOLIS (February 6, 2008) -- LifeLock CEO Todd Davis and Rubicon Race Team owners Jason Priestley and Jim Freudenberg announced today that LifeLock would be the primary sponsor for their first entry in the 92nd running of the Indianapolis 500 on May 25, 2008. The car will be formally entered in March for the world's largest one day sporting event as the Rubicon Race Team/LifeLock entry.
"We are extremely excited to be joining forces with the Rubicon Race Team to participate in the 92nd Indianapolis 500 and bring an increased awareness about preventing identity theft," said Davis. "This crime has been one of the fastest growing in the U.S. for years and will remain so until everyone takes the necessary steps to limit access to personal information. We look forward to doing whatever it takes to help the team be successful."
The strategic alliance between LifeLock and Rubicon is a business to consumer program with the racing platform providing access to new members. The team has created a sweepstakes that will enter all new LifeLock members for a position on the LifeLock Rubicon Race Team during race weekend as well as other various prizes.
"Although you may enter the sweepstakes without purchase, we are grateful that the vast majority of our constituents are savvy enough to want to protect themselves and their families from identity theft", explained Freudenberg. "By going to www.Lifelock.com and using the 90210 Promo Code, we are able to offer a Rubicon Race Team rate for those interested in LifeLock." As part of their growing brand identity and marketing strategy, LifeLock will be prominently featured on the cars sidepods, nose cone, pit equipment and driver and crew uniforms.
"The Indianapolis 500 is an excellent platform for our title sponsor LifeLock to expand its emerging market share in the growing field of protecting consumers identities from theft," said Jason Priestley, co-owner of Rubicon Race Team. "The Rubicon strategy in motorsports is to create a platform for business to consumer activation and what better event to do that at than the Indianapolis 500 where you have the largest in-person attendance for a one day event as well as a large nationwide television audience."
Very active in the racing world, LifeLock has held past sponsorships with Sam Schmidt Motorsports (Infiniti Pro Series), Rusty Wallace Racing (NASCAR), BAM Racing (NASCAR) and McClure Motorsports (NASCAR). Last year the company was the title sponsor for the LifeLock 400 NASCAR NEXTEL Cup Series event at Kansas Speedway.