ENERGIZERO POWERS UP TEAM FOR PEP BOYS INDY RACING LEAGUE Rookie McGehee to debut in Energizer entry at VisionAire 500 CHARLOTTE, N.C., April 29, 1999 - Energizer today unveiled a new Indy Racing car and the ENERGIZER Motorsports team,...
ENERGIZERO POWERS UP TEAM FOR PEP BOYS INDY RACING LEAGUE Rookie McGehee to debut in Energizer entry at VisionAire 500
CHARLOTTE, N.C., April 29, 1999 - Energizer today unveiled a new Indy Racing car and the ENERGIZER Motorsports team, which will compete as part of the Pep Boys Indy Racing League. Rookie sensation Robby McGehee will drive the team's car under the leadership of chief engineer Dave Conti. McGehee and the team will make their debut during the VisionAire 500 April 29-May 1 at Lowe's Motor Speedway at Charlotte, N.C. This sponsorship extends the company's ties to motorsports and underscores the value of racing as a marketing tool. "Motorsports are a good fit for ENERGIZER," said Bill Denning, area chairman of North America for Eveready Battery Company, Inc. "Heavy battery users and racing enthusiasts are one and the same. We have found that motorsports are a great way to partner with our current retail and wholesale customers to reach consumers. In addition, the program is expected to open new avenues of distribution to reach even more battery users. The sponsorship includes a sales and marketing effort that will be led by the Azbell Group. Fred Azbell, a seasoned veteran in the motorsports arena, will serve as managing director of ENERGIZER Motorsports. "We have put together a unique marketing plan that includes programs to enhance product sales, to build brand equity and to generate awareness for ENERGIZER," Azbell said. "When you add to that one of America's most exciting and talented young racers and a team dedicated to making an immediate impact on this very competitive racing circuit, you have created something very powerful." The ENERGIZER Motorsports team will attempt its first qualification in a Pep Boys Indy Racing League event this weekend in the VisionAire 500 at Lowe's Motor Speedway in Charlotte, N.C. The team already has run two testing sessions at Atlanta and the Rookie Orientation Program at the Indianapolis Motor Speedway, where McGehee's top speed of 219 mph placed him in the top half of the 27 cars running on the track. "We are thrilled to have ENERGIZER as our sponsor for the 1999 Pep Boys Indy Racing League season," McGehee said. "The Eveready Battery Company is a premier brand name well known all over the world. Nothing makes me happier than to share the news that ENERGIZER will continue as part of my racing career, as they have since its beginning." ENERGIZER has been an associate sponsor for McGehee's U.S. F2000 racing campaigns in 1997 and 1998. ENERGIZER, a division of Ralston Purina Company, is the largest manufacturer of batteries and flashlights in the world with sales of more than $2 billion in 1998. The ENERGIZER and Eveready brand of dry cell batteries are distributed in more than 160 countries worldwide.