Kelley Racing and SmartVideo announce Partnership INDIANAPOLIS (September 3, 2003)--- Kelley Racing and SmartVideo Technologies Inc. (OTCBB: SMVD), a leading provider of digital media solutions, have announced a new multi-year partnership.
Kelley Racing and SmartVideo announce Partnership
INDIANAPOLIS (September 3, 2003)--- Kelley Racing and SmartVideo Technologies Inc. (OTCBB: SMVD), a leading provider of digital media solutions, have announced a new multi-year partnership. This partnership will provide leading edge communications tools that will put Kelley Racing at the forefront of communicating with their fans and partners about the dynamic world of IndyCar Series racing.
Kelley Racing plans to use SmartVideo's SvBroadcast Product to enable its drivers to frequently communicate with their fans around the world. The team will use SmartVideo's Products to communicate with all the team partners and enhance their marketing communications and build brand awareness and loyalty.
"I know how loyal Kelley Racing and their drivers are to the IndyCar Series fans. Most race fans still access the Internet through dial-up connections -- I'm really glad that Kelley recognizes the value of these viewers and has chosen to work with SmartVideo in delivering frequent information to the millions of fans around the world," said Richard Bennett, President of SmartVideo Technologies.
Kelley Racing, an active participant in the Indy Racing League since 1997, fields IndyCar Series entries for drivers Al Unser Jr. and Scott Sharp. Kelley Racing has amassed a successful record in IndyCar Series competition with nine victories, eight poles and 145 starts.
"Kelley Racing continues to be at the forefront of innovation on the commercial side of the racing business," said Jim Freudenberg, Vice President of Commercial Operations for Kelley Racing. "The SmartVideo technology will provide us one more tool to keep our partners and fans abreast of the latest developments with Kelley Racing and also be able to give them a much more in-depth look at our drivers and our team. We feel that level of communication is key to building loyalty for our partners and our drivers."
--- www.kelleyracing.com ---