IRL: Kelley Group Lands AMD Sponsorship

SUNNYVALE, CA, February 16, 1998 - AMD, a California manufacturer of integrated circuits, today announced its co-sponsorship of a car managed by Kelley Racing competing in the Indy Racing League (IRL), the nation's premier open-wheeled,...

SUNNYVALE, CA, February 16, 1998 - AMD, a California manufacturer of integrated circuits, today announced its co-sponsorship of a car managed by Kelley Racing competing in the Indy Racing League (IRL), the nation's premier open-wheeled, oval track series, founded on the tradition of the Indianapolis 500. Scott Sharp, 1996 IRL co-champion will drive Indy car #8 (Delphi Automotive Systems Car), throughout the 1998 season, which began in January and runs through October, with races scheduled in ten cities across the country.

"Teamwork and performance are the keys to success in this market," said Tom Toles, AMD field marketing manager. "This year we invite our resellers to Experience the Performance with the AMD Racing Team in business as well as at the race track." "There is a natural parallel between racing and AMD's reseller relationships," said Scott Sharp, driver. "Just as I depend on a high performance engine and my support team in the pit crew, resellers of PCs depend on the AMD-K6; and the AMD Reseller Program to compete to win"

AMD plans to use the IRL sponsorship to extend some unique incentives to value added resellers (VARs) and system integrators that work with AMD processors, by offering chances to win VIP passes to IRL races and other prizes during the 1998 season. AMD will host reseller seminars in each of the race locales during the week prior to a scheduled race. Qualified authorized resellers will have the opportunity to win VIP passes to the IRL race later that week. posted by Len in Indy

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Series IndyCar
Drivers Scott Sharp