CANON NAMED AS OFFICIAL CAMERA OF INDIANAPOLIS 500, PEP BOYS IRL INDIANAPOLIS, May 18, 1998 - Canon U.S.A., Inc. and the Indianapolis Motor Speedway Corporation reached an agreement today to name Canon as the official camera of the ...
CANON NAMED AS OFFICIAL CAMERA OF INDIANAPOLIS 500, PEP BOYS IRL
INDIANAPOLIS, May 18, 1998 - Canon U.S.A., Inc. and the Indianapolis Motor Speedway Corporation reached an agreement today to name Canon as the official camera of the Indianapolis 500 and the Pep Boys Indy Racing League.
Canon photography products in 35mm, APS and digital still formats were designated with official status. The company will supply equipment to the photography staff of the Indianapolis Motor Speedway and Pep Boys IRL. The winner of the Indianapolis 500 and every other Pep Boys IRL race will receive a high-tech camera and binoculars from Canon, and the company will present a $5,000 contingency award to the Indianapolis 500 winner.
"Its an honor to be associated with a company as prestigious as Canon, and our photographers are enthusiastic users of Canon equipment," said John Newcomb, Speedway vice president of sales & marketing.
The 82nd Indianapolis 500, the most prestigious auto race in the world, is scheduled for May 24. The 11-event 1998 Pep Boys IRL schedule started Jan. 24 at Orlando, Fla., and ends Oct. 11 at Las Vegas. Other races in the world's premier open-wheel, oval-track series take place in Phoenix, Fort Worth, Texas (two races), Loudon, N.H., Dover, Del., Charlotte, N.C., Colorado Springs and Atlanta.
"Canon is pleased to be named as the official camera for the Indianapolis 500 and the Pep Boys IRL," said Dave Metz, Canon's director of Professional Market Group. "For the last 24 years, Canon has provided onsite service and support for the hundreds of professional photographers who cover the world-famous 500-mile race at the Speedway. We are proud to be invited to continue with that service.
"The IRL staff will be using the new Canon D2000 professional electronic still camera to shoot images of each race in the series and post them quickly on the IRL Web site. This high-resolution digital camera features outstanding image quality, rapid shooting rate and a wide range of professional features demanded by professional photographers. It's perfect for either print or electronic journalism."
Canon U.S.A., Inc., based in Lake Success, N.Y., is an industry leader in professional and consumer imaging equipment and information systems. Canon's extensive product line enables businesses and consumers worldwide to capture, store and distribute visual information. Canon U.S.A., Inc. employs more than 9,800 people at more than 30 facilities throughout North, Central and South America and the Caribbean.
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