IRL: Indianapolis Motor Speedway Notebook 2004-04-20

Indianapolis Motor Speedway Notebook Checkers/Rally's, CAN team up with Kelley, Fisher; Order box lunches for Indy 500 INDIANAPOLIS, Tuesday, April 20, 2004 -- Checkers Drive-In Restaurants, Inc., the nation's largest double drive-thru chain and...

Indianapolis Motor Speedway Notebook
Checkers/Rally's, CAN team up with Kelley, Fisher; Order box lunches for Indy 500

INDIANAPOLIS, Tuesday, April 20, 2004 -- Checkers Drive-In Restaurants, Inc., the nation's largest double drive-thru chain and Official Burger of the Indianapolis 500, announced April 16 it will sponsor the Team Cure Autism Now (CAN) Foundation race car fielded by Kelley Racing in this year's Indianapolis 500 on May 30.

Checkers/Rally's stores also will offer a collectible, large-drink Team CAN Cup featuring the CAN car and Sarah Fisher, who will drive the No. 39 Dallara/Toyota/Firestone for Kelley Racing in this year's Indy 500. A portion of the proceeds from every large drink sold will be donated to CAN, with an expected total donation of $100,000.

This offer will be promoted through TV spots featuring actor Anthony Edwards, point-of-purchase signage, newspaper inserts and an ad in the Indy 500 program. It's the first national, system-wide cause marketing initiative for the company.

"We are very pleased to sponsor Team CAN because they have a national reputation as an active, dedicated charity, committed to curing autism," said Richard S. Turer, vice president of marketing, Checkers Drive-In Restaurants, Inc. "Through the Team CAN sponsorship, we have the opportunity to further expand our presence in the Indy family, while raising money and awareness for an important cause.

"Checkers/Rally's teamed up with Sarah Fisher last year as a sponsor of her car in the Indy 500. After we signed with Team CAN, we learned that Sarah would be joining the team. Sarah is an exciting driver to watch, and she really connects with her fans. We're just thrilled to have her as the CAN driver and to have the opportunity to work with her again this year."

Checkers/Rally's also is the Official Burger of the Brickyard 400 and title sponsor of the Indy 500 Pit Stop Challenge on Thursday, May 27.


Double duty for Gordon fans: Fans can attend both the Indianapolis 500 and NASCAR's Coca-Cola 600 at Charlotte, N.C., on May 30 to watch Robby Gordon race in the two events by taking advantage of Gordon's third "Double Duty Tour."

The specially designed one-day travel package provides round-trip air transportation, originating in Charlotte, and grandstand/suite tickets at both tracks and luxury motorcoach transport with police escort. Guests also will receive additional benefits, including a gift bag, which will contain a scanner programmed to Gordon's radio frequencies, and a commemorative "Double Duty" T-shirt.

Guests also will be invited to a barbecue May 29 at Robby Gordon Motorsports in Huntersville, N.C., where they can meet Gordon and tour the race shop.

For more information and to make reservations, fans can call (704) 949-1255 or visit Gordon's Web site,

Gordon will drive the No. 70 Meijer/Coca-Coca Robby Gordon Dallara/Chevrolet/Firestone in the Indianapolis 500 and the Cingular Wireless Chevrolet for Richard Childress Racing in the Coca-Cola 600.


Rahal to be honored: 1986 Indianapolis 500 winner Bobby Rahal will be honored at the sixth annual Jim Murray Memorial Golf Classic on Oct 18 at Wilshire Country Club in Los Angeles.

Rahal also is co-owner of Team Rahal, which fields cars in the Indy Racing League IndyCar Series. The team has filed three entries for the 88th Indianapolis 500 on May 30.

The tournament is named in honor of late Los Angeles Times sports columnist Jim Murray. Twenty-five prominent journalism schools compete for the seven annual journalism scholarships funded by the golf classic. The schools include Murray's alma mater, Trinity College in Hartford, Conn., and Columbia University's School of Journalism in honor of Murray's 1990 Pulitzer Prize for commentary.

An avid golfer, Rahal is the founder and chairman of the annual Rahal-Kroger Columbus Charities Pro-Am golf tournament, one of the many charity functions in which he participates or organizes.

Rahal joins honorary golf chairman Arnold Palmer, NFL legend Joe Namath and Hall of Fame jockey Chris McCarron as the fourth "Great Ones" recipient.

Rahal and Murray had a special bond because they both succeeded despite problems with their eyesight.

"Jim had a profound respect for race car drivers and admired Bobby Rahal's innate ability as a race car driver who gave optometry an enormous boost," said Linda McCoy-Murray, Jim Murray's wife. "Jim and I met at the 1969 Indianapolis 500, and with my Hoosier roots, I am thrilled to salute Bobby this year, as well as the wonderful world of auto racing."

For more information on the Jim Murray Memorial Foundation and the Jim Murray Memorial Golf Classic, call Bill McCoy at (310) 476-8948 or e-mail


Tickets: Tickets are available for all three events in 2004 at the Speedway, the 88th Indianapolis 500 on Sunday, May 30, the United States Grand Prix on Sunday, June 20 and the 11th Brickyard 400 on Sunday, Aug. 8. For information or to purchase tickets, log on to, or call the IMS ticket office at (800) 822-INDY or (317) 492-6700.


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About this article
Series IndyCar , NASCAR Cup
Drivers Robby Gordon , Sarah Fisher , Bobby Rahal
Teams Richard Childress Racing , Robby Gordon Motorsports