Fountain, Colorado, June 13, 2000 - Starz Encore Super Pak, the major associate sponsor for Galles ECR Racing in the Indy Racing Northern Light Series, is making its presence known for the Radisson 200 at Pikes Peak International Raceway on June...
Fountain, Colorado, June 13, 2000 - Starz Encore Super Pak, the major associate sponsor for Galles ECR Racing in the Indy Racing Northern Light Series, is making its presence known for the Radisson 200 at Pikes Peak International Raceway on June 18.
Starz Encore Group, the Englewood, Colo. based provider of cable and satellite premium movie channels, has been aggressive with the promotion of their sponsorship with Galles ECR Racing in 2000, and now they are getting even more aggressive as they head into the Colorado event.
Starz Encore has purchased over 3,500 tickets for the race, and a major track signage package that includes two "super signs", two pit wall signs, a full-page ad in the program and exterior signage.
Galles ECR Racing car owner, Rick Galles, is thrilled that his sponsor is taking such an active participation with the promotion of both their car sponsorship and the race in Colorado.
"Starz has been aggressive with their marketing strategies this year. They have taken advantage of many of the marketing opportunities that the Indy Racing Northern Light Series provides its sponsors. The Starz Encore Super Pak has over 60 million subscriber units, and they have run commercials all season promoting Al, the team and the series. They have sponsored several media tours with Al this season, and they continue to bring top executives from their affiliate companies to the race events," says Galles.
In conjunction with Starz, Adelphia Cable in Colorado Springs is also airing a 30-second commercial on over ten networks featuring the Galles ECR Racing Team and Al Unser Jr.
Galles is thrilled with their sponsorship and is also excited over the support Starz has shown his team this season.
"When we won Vegas, the people from Starz just kept asking what they could do for the crew to show them how proud they were of their success. They have sent several gifts to the crew throughout the season, and their presence at the track is extremely motivating for the team. We know that in Colorado that we will have at least 3,500 in our court. That means a lot," says Galles.
About Starz Encore Super Pak:
Starz Encore Group LLC (Starz Encore) is the largest provider of cable and satellite-delivered premium movie channels in the United States. Starz Encore owns 13 domestic channels and currently counts approximately 62 million pay units. Starz Encore offers up to 12 channels of the Starz Encore Super Pak, which comprises STARZ!, the New Encore, Action, Mystery, BET Movies, Westerns, STARZ! Family, Love Stories, True Stories, STARZ! Theater, WAM! and STARZ! Cinema. Additionally, Starz Encore also has the only low priced movie pak for price-sensitive consumers, the Encore Movie Pak, featuring up to seven theme channels. Find programming information on the Web at www.starzencore.com. Starz Encore is a wholly owned subsidiary of Liberty Media Group (NYSE: LMGa and LMGb).