Target Racing Teams Go Pink for Breast Cancer Awareness Month Indianapolis, IN. Oct 11, 2005 --In honor of Breast Cancer Awareness month, for the second year in a row, Target Chip Ganassi Racing will once again sport new paint schemes for...
Target Racing Teams Go Pink for Breast Cancer Awareness Month
Indianapolis, IN. Oct 11, 2005 --In honor of Breast Cancer Awareness month, for the second year in a row, Target Chip Ganassi Racing will once again sport new paint schemes for their race cars competing in both the Indy Racing League's IndyCar series and the NASCAR NEXTEL Cup during the month of October. In partnership with The Breast Cancer Research Foundation (BCRF), Target will use the team's race cars as vehicles to help promote breast cancer awareness to racing fans across the country.
Target's IndyCar team will be completely in the pink as both the no.9 and no.10 Toyota Panoz race cars will undergo a complete transformation and take to the track October 15-16 for the Toyota Indy 400 at California Speedway in Fontana, California for their season finale. Both Target drivers, Scott Dixon and Jaques Lazier, will also sport special pink highlighted firesuits for the occasion.
"I had the privilege to drive the pink Target car in last year's race at California Speedway and I was really impressed with the overwhelming response we had from fans, media and other teams as well," said Dixon. "It's a cause that touches us all and it's great that the team was able to take it a step further this year and field two pink cars. We hope to make an even greater impact in this year's race and certainly a trip to victory circle would help that effort and bring our 2005 season to a much more satisfying end."
"Driving a pink race car attracts a certain amount of attention and I'm very proud to be part of the team's initiative to bring this worthy cause to the forefront," said Lazier. "Raising awareness is just so important in the fight against breast cancer and I'm proud to do this for the women in my life, like my mom and my wife, and for our race fans both men and women that are touched by this terrible disease. We're hoping we can make a difference in the fight for prevention and a cure just by getting the message out there."
Target Chip Ganassi Racing with Felix Sabates driver Casey Mears launched the team's efforts this month at the helm of a pink No. 41 Dodge for five NASCAR Nextel Cup races in October, which include Talladega Superspeedway (October 2), Kansas Speedway (October 9), Lowe's Motor Speedway (October 15), Martinsville Speedway (October 23) and Atlanta Motor Speedway (October 30).
"It's great to know that we have the opportunity to make a difference in so many lives and help The Breast Cancer Research Foundation," said Mears. "Last year I didn't know what to think about driving a pink car, now I can't wait to race it. I was touched by so many stories that fans shared with me last year, that it is an honor to be part of Target's initiative again to raise awareness and money for a foundation that will ultimately save lives."
Target and Action Performance have created special Target/BCRF t-shirts and hats. These items will be sold online and at the Target Chip Ganassi Racing trackside trailer during the Toyota Indy 400 race weekend. Target, Action, And TCGR have all agreed to donate the profits from the sale of these items to the BCRF.
Target has unveiled, for the second consecutive year, an exclusive line of pink-themed products. The collection includes everything from polo shirts and cashmere flip-flops to a game set and photo frame key chain. One hundred percent of the net profits benefit The Breast Cancer Research Foundation (BCRF). The pink product collection will be available online at www.target.com/breastcancer with select items available in stores starting October 1 through October 31. Prices range from $1.00 to $30.00.
The mission of The Breast Cancer Research Foundation is to achieve prevention and a cure for breast cancer in this lifetime by providing critical funding for innovative clinical and genetic research at leading medical centers worldwide, and increasing public awareness about good breast health. For more information about BCRF visit www.bcrfcure.org.
All Target Racing team members in both series will also take part in the promotion by wearing pink ribbons on their firesuits/crew shirts and special pink bracelets to show their support to those touched by breast cancer, as well as raise awareness and encourage fans to help raise vital funds for BCRF. The racing.target.com team website has undergone a pink make-over for the entire month as well.
Target fans can tune in to watch the Toyota Indy 400 on ESPN Live at 3:30 pm (EDT) on Sunday, October 16. The race will also be broadcast on the IMS Radio Network and available on XM Satellite Radio channel 152 (XM Extreme).