IRL: Bill Long named to marketing position

Long Named Indy Racing Assistant Vice President, Marketing. INDIANAPOLIS, Friday, March 15, 2002 - Motorsports and automotive marketing veteran Bill Long has joined the Indy Racing League as assistant vice president, marketing, series officials...

Long Named Indy Racing Assistant Vice President, Marketing.

INDIANAPOLIS, Friday, March 15, 2002 - Motorsports and automotive marketing veteran Bill Long has joined the Indy Racing League as assistant vice president, marketing, series officials announced March 15.

Long will be responsible for all marketing and promotional activities for Indy Racing and supporting the league's goals of increasing event attendance and television ratings. He will report to Ken Ungar, vice president of business affairs for the Indy Racing League.

"As the Indy Racing League grows, our organization will look to its marketing area to sustain our brand's tremendous momentum," Ungar said. "Bill brings the skills and expertise we need to help us reach our vision of 'International Leadership in Motorsports Entertainment.'"

Long comes to the IRL from the Dana Corporation, where he served as general manager for the company's engine management division.

During his 25-year career at Dana/Echlin, Long served as group vice president of marketing and strategic planning, responsible for growing the company's BorgWarner, Napa Echlin, Accel, Hurst Shifter, Mr. Gasket and Beck/Arnley WorldParts brands globally.

Long is an active automotive industry participant, serving as chairman of the National Car Care Council. He has earned several prestigious awards, including the Motor and Equipment Manufacturer's Association's (MEMA) 1999 Triangle Award and Northwood University's 2000 Automotive Aftermarket Education Award, for his work with federal lawmakers and technical expertise on issues concerning the Clean Air Act and on-board auto diagnostics.

Long's motorsports expertise includes work with Dana Corporation's motorsports programs, plus 20 years of work as chief starter, technical inspector and race director for NASCAR weekly and touring divisions, plus other regional open-wheel racing events.

"The Indy Racing League is poised for accelerated growth in 2002, driven by great competition," Long said. "I'm excited and truly honored to be part of the league and to further showcase our drivers, tracks, sponsors and our style of close-competition racing to fans everywhere."

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Series IndyCar