IRL add new official sponsor

DIRECTV BRINGS HD TO INDY AS PREMIERE OFFICIAL SPONSOR OF THE INDYCAR SERIES Major Partnership with Series Includes Official HD Sponsorship El Segundo, Calif. and Indianapolis - (April 3, 2008) - DIRECTV, the nation's leading satellite ...

DIRECTV BRINGS HD TO INDY AS PREMIERE OFFICIAL SPONSOR OF THE INDYCAR SERIES

Major Partnership with Series Includes Official HD Sponsorship

El Segundo, Calif. and Indianapolis - (April 3, 2008) - DIRECTV, the nation's leading satellite television provider, adds another notch in its HD belt as the Premiere Official Sponsor of the IndyCar Series. Beginning with the April 6 Honda Grand Prix of St. Petersburg, all IndyCar Series events will be carried in DIRECTV HD, delivering unprecedented detail and realism to a sport already defined by speed, history and pulse-quickening close finishes.

As the Premiere Official Sponsor for the IndyCar Series, DIRECTV will be recognized in the series logo to reinforce that each respective race event is carried "in DIRECTV HD". DIRECTV will also receive extensive branding placements throughout each IndyCar Series race, including in-car camera mounts, placement on all driver uniforms and cars, and branding throughout pit road. The Fan Zone at each track will also feature DIRECTV co-branded interactive kiosks where race fans can learn about the racing history, components of each car, and get updated stats on each driver and race.

Furthermore, the multi-year sponsorship gives DIRECTV a large presence on the IndyCar website (www.indycar.com) including, branding on the IndyCar Race Control feature, the daily poll, and IndyCar Fantasy Racing.

"The addition of DIRECTV and their superb HD programming is great news for the IndyCar Series and our intensely loyal fans," said Terry Angstadt, president of the Indy Racing League's commercial division. "DIRECTV is an excellent and very significant addition to our sport as they share many of our brand attributes including speed, technology and innovation. They are precisely the caliber of corporation being attracted to our series in increasingly growing numbers."

The 2008 season marks the first full-season of the IndyCar Series being presented in HD. Further, IndyCar Series broadcasts will feature onboard cameras able to pan 360 degrees utilizing HD technology, a motorsports first.

"No one can come close to DIRECTV in terms of the depth of sports and HD programming we offer our customers, and the IndyCar Series is a fantastic addition to our portfolio" said Jon Gieselman, DIRECTV's senior vice president of advertising and PR. "We are honored to be part of the rebirth of this sport and helping to bring a now unified IndyCar series to fans everywhere."

The 2008 season marks the 13th year that the IndyCar Series will be telecast on ABC, ESPN or ESPN2.

In addition to its league sponsorship, DIRECTV has also become an IndyCar Series team sponsor. Vision Racing will prominently fly the DIRECTV logo throughout the 2008 season.

Indiana-based Just Marketing International, which provides activation support for DIRECTV in other sports, in addition to brokering the IndyCar sponsorship, will oversee its activation.

About IndyCar Series

The IndyCar Series is the premier open-wheel series in the United States, competing on a challenging combination of superspeedways, short ovals, scenic road courses and temporary street circuits. All 2008 IndyCar Series races will be available worldwide through a comprehensive, long-term broadcast agreement with ABC Sports/ESPN. A leader in motorsports technology, the IndyCar Series is the first racing series to power its Honda engines on 100 percent fuel-grade ethanol, a renewable and environmentally-friendly fuel. The IndyCar Series continues to be the fastest and most competitive racing series, attracting a diverse lineup of drivers including Danica Patrick, Marco Andretti, Dan Wheldon, and Helio Castroneves. For more information on the IndyCar Series, please visit www.indycar.com.

About DIRECTV

DIRECTV, Inc. (NASDAQ:DTV - News), the nation's leading satellite television service provider, presents the finest television experience available to more than 16.8 million customers in the United States and is leading the HD revolution with 95 national HD channels - more quality HD channels than any other television provider. Each day, DIRECTV subscribers enjoy access to over 265 channels of 100% digital picture and sound, exclusive programming, industry-leading customer satisfaction (which has surpassed cable for seven years running) and superior technologies that include advanced DVR and HD-DVR services and the most state-of-the-art interactive sports packages available anywhere. For the most up-to-date information on DIRECTV, please visit directv.com.

About Just Marketing International

Just Marketing International (JMI) is the global leader in motorsports marketing. JMI is an independent, full-service agency representing corporations in all forms of motorsports worldwide. With more than 125 staff globally, JMI operates six offices in four countries and manages over $300 million in annual motorsports investments. JMI's client list is comprised of leading corporations, some of which include DIRECTV, Crown Royal, Lenovo, BMW, Hilton International, Johnnie Walker, IRWIN Industrial Tools, SUBWAY® Restaurants, Remington Products and UPS, among others. Just Marketing International's clients participate in all major motorsports series, including NASCAR, Formula One World Championship, IndyCar Series, Grand-Am, NHRA, World Rally Championship, and the American Le Mans Series. For more information, please visit Just Marketing International on the worldwide web at www.justmarketing.com

-credit: irl

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About this article
Series IndyCar
Drivers Helio Castroneves , Dan Wheldon , Marco Andretti , Danica Patrick