IPS: IRL: State of the Series press conference, part I

Indy Racing League Test in the West press conference. Feb. 3, 2003 State of the Series. Tony George, Brian Barnhart, Ken Ungar Part 1 of 2 Moderator: Good morning, welcome to today's press conference. Let me introduce everyone up here on the...

Indy Racing League Test in the West press conference.
Feb. 3, 2003
State of the Series. Tony George, Brian Barnhart, Ken Ungar

Part 1 of 2

Moderator: Good morning, welcome to today's press conference. Let me introduce everyone up here on the podium. Immediately or closest to me is Brian Barnhart, senior vice president, racing operations for the IRL; Ken Ungar, senior vice president, business operations for the Indy Racing League; and the founder and CEO of the Indy Racing League, Tony George.

Tony George: Good morning, everyone. Welcome to the Indy Racing League's annual Test in the West. We appreciate the hard work that California Speedway has done to put on this event, and I would like to personally thank Bill Miller and his staff.

The Indy Racing League was founded to build an oval racing series around the heritage of the Indianapolis 500 and to offer opportunity to those who want to compete at the highest level of racing in the types of cars that have defined Indy since its beginning.

Today is the unofficial kickoff to our season, and the 2003 schedule is one that all of us at the Indy Racing League are looking anxiously forward to ever since Sam Hornish put an exclamation point on last year's 2003 season with a thrilling last-lap, last-second victory at Texas Motor Speedway. We enter the 2003 season with unprecedented growth, momentum and competition.

A game plan was put into place just two years ago, and with a lot of hard work the results are that we're all here today gathered eagerly awaiting the 2003 season.

Remember, it was just April of 2001 when Toyota made its IRL commitment for the 2003 season. It was June 2001 when GM confirmed that Chevrolet would return to Indy. In August of 2001, we announced the formation of the IRL Infiniti Pro Series. And in September of 2001, we expanded our partnership with ABC Sports and ESPN. In October 2001, Firestone extended its relationship with the League, and laid the foundation for what promised to be an exciting 2002.

Last January, we announced the details of our new IRL Leaders Circle Program. In February of last year we released the guidelines emphasizing improved driver safety and quality car construction and the specifications that were distributed to our chassis manufacturers. Also last February, ESPN International was appointed the exclusive worldwide television representative for the Indy Racing League and the Indianapolis 500. They subsequently delivered what is one of the best international television distribution packages of any American-based racing series.

Last May, the momentum continued with announcements regarding our SAFER technology being installed at the Indianapolis Motor Speedway for the 86th running of the Indianapolis 500.

The Honda Motor Company announced plans to enter the IRL competition in 2003, and the Indy Racing League and Twin Ring Motegi entered into an agreement for the league to conduct its first race outside of the United States.

To top it all off, earlier this year we announced that our premier series of racing would be known as the IndyCar Series.

All of these events would not be possible if it were not for our drivers and teams offering some of the finest competition in all of sport. These teams have played an integral role in building the IRL and everyone in the IRL appreciates their professionalism.

Joining our already established field is a number of drivers and teams that are making the transition to our brand of racing. So it is with a great deal of pride that I can state that never before in the history of American racing have we had an open-wheel oval series with celebrated drivers, established teams, significant committed players from the auto industry, and all of the groundwork which I have just laid out, that the IndyCar Series season will have in 2003.

When the League had its first race in January 1996, it was a realization of a vision to create a series where competition is close, costs are controlled, and the same quality of equipment is available to all where the teams and sponsors can afford to compete. Eight years later, we are realizing that vision.

In 2002, the Indy Racing League recorded the closest finish recorded in major racing history. We had nine different winners in 15 races, including six first-time winners. Sarah Fisher became the first woman to capture a pole position in the history of major league racing at Kentucky Speedway.

Ken and Brian were given day-to-day responsibility for our racing operations and business affairs, and last year they worked tirelessly on behalf of the League. I owe each of them a debt of gratitude for their leadership and would ask that they each update you on their respective areas of competition and business affairs. With that, I'll turn it over to Brian.

Brian Barnhart: Thank you, Tony. Day in and day out, the IRL racing operations division strives to continue the IRL's initial objective of maintaining cost controls and a level playing field while offering one of the most - if not the most -- competitive racing series in the world today.

To give you an idea of how even more competitive the IndyCar Series will be this year, let's take a look at some of the drivers that will be participating this week at our open test at California Speedway and at Phoenix. Fifteen of the drivers in attendance have won an IRL or CART race. In total, the drivers have combined for 147 race victories, seven Indianapolis 500 championships, and 10 combined championship titles.

Again, looking at the field of competitors in attendance this week, we feel that we offer a diverse field of competitors with over half of the drivers competing being born in the United States.

All of our drivers live in the United States and, just like the country itself, the drivers represent many cultures and many walks of life. Since its beginning, the Indianapolis 500 has very much been an international event, and the IndyCar Series mirrors that with the diversity of its drivers.

It is important to note with the addition of Honda and Toyota joining Chevrolet, our competition will increase even more, and each of these companies has made significant marketing commitments to promote our sport, our teams and its drivers.

We continue to have the ability to maintain cost controls because the manufacturers understand and acknowledge that our business formula works, and they have chosen to participate under the terms set by the League.

Our agreement with the engine manufacturers in 2003 is nearly identical to our very first agreement with GM and Nissan when the League was first formed. We have not, and we will not, change this formula or our original philosophies and principles in an effort to attract additional manufacturers.

Like 1997 and 2000, this season marks the first year of a three-year program with engine and chassis manufacturers that enables an owner to amortize his cost over three years and further demonstrates our commitment to controlling costs for our participants.

Our formula is working so effectively that other forms of racing have caught on and implemented similar plans, recognizing the importance of controlling costs.

The Indy Racing League continues to be a leader in safety innovation, our SAFER Barrier, a system to reduce the force of impact in wall contacts, has been recognized by several engineering and safety organizations. The SAFER Barrier remains in place today and stayed in place not only for the Indianapolis 500 in May, but the Brickyard 400 in August, and the United States Grand Prix in September, as well. We are pleased that other tracks are looking seriously at the SAFER Barrier to see if it meets their needs.

Our new cars provided by Dallara, Panoz G Force, and Falcon Cars contain advances in driver protection, underscoring a continuing effort and commitment by the League to reduce driver risk.

In 2003, we have an improved gearbox designed and developed by XTRAC and the chassis tubs themselves feature a side anti-intrusion material two-and-a-half times stronger than last year's model.

As the Indy Racing League Infiniti Pro Series begins its second season, we're excited about another great season of growth and thrilling competition. As the League's official development series, the Infiniti Pro Series serves as an essential training ground and stepping stone for drivers, teams and sponsors en route to the pinnacle of open-wheel oval-track racing in America: the IRL IndyCar Series.

In 2003, the Infiniti Pro Series will expand to 11 races, with a 12th date tentatively scheduled to be added. There are a host of new drivers and teams coming to the Infiniti Pro Series in 2003, joining an ultra-competitive field of future IndyCar Series stars.

The inaugural Infiniti Pro Series champion, A.J. Foyt IV, will graduate to the IndyCar Series in 2003, confirming that the Infiniti Pro Series is the ideal training ground for the IRL's premier open-wheel series.

It is my pleasure and honor to announce today that four-time Indianapolis 500 winner Rick Mears has been hired by the Indy Racing League as a driver, coach and consultant for the Infiniti Pro Series. So please join me in welcoming Rick to his new role. (Applause.)

We appreciate your contributions, Rick, and look forward to a great season. Thank you very much Thank everyone for your time. Now it's my pleasure to introduce the senior vice president of business affairs for the Indy Racing League, Ken Ungar.

Ken Ungar: Thanks, Brian.

On the business side of our sport, we have for the first time in our history senior level executives and support staff in marketing, licensing, sales, promoter relations and public relations who are totally focused on the League. It's now a sport demanding 110 percent of our focus and energies.

For the first time in anyone's memory, our sport has attracted enthusiastic Fortune 500 global partners, the likes of General Motors, Toyota, Honda, the Walt Disney Company, ABC, ESPN, Firestone, Phillip Morris, Bombardier and Delphi.

To understand the potential impact that these partners will have on our sport, it's important to note that these companies alone represent nearly $500 billion in annual revenues, and they're partners with deep roots with us. For instance, ABC Sports' coverage of the Indianapolis 500 dates back to 1965 -- the longest broadcast sports relationship in history -- together with ESPN offers comprehensive coverage of the Indy Racing League IndyCar Series and the greatest spectacle in racing, the Indianapolis 500 race.

The League's broadcast relationship with ABC/ESPN is solidified through 2007. With the help of our friends and partners at ABC/ESPN, we are proud of our network division ratings and the improvements we've seen. The Indianapolis 500 has long been a rating success on the Memorial Day weekend each year, averaging a 6.2 rating in the last decade. The League's ratings for the remainder of its schedule continue to climb. The 2002 season showed a 17-percent increase on ABC and a 31-percent increase on ESPN compared to 2001.

Heading into the 2003 campaign, partners ABC/ESPN have committed even more hours of coverage, and more promotion across all of its platforms. The actual race broadcast will offer even more technology for fans.

Indy Racing League broadcasts are made available globally via ESPN International to more than 300 million homes in 198 countries. As our broadcasts are seen worldwide, 2003 will be a showcase for many of our partners new and existing alike. Toyota, Honda and GM plan aggressive marketing campaigns featuring the IndyCar Series. Firestone will continue its strong support of the IndyCar Series, including market expansion of its successful Firestone Firehawk Indy 500 consumer tire.

Having strong committed partners would not benefit the sport without the foundation of a business plan to guide us to success. Just as Tony's vision has been consistent and reliable, our business plan has also been solid. Everyone who works for the League knows our five business goals:

To increase attendance
To improve the television ratings
To improve our League image
To cultivate driver development
And to increase engine manufacturer participation in our sport.

You will note that in today's remarks by Tony, Brian and me, we touch on every one of these five goals. However, none is more important than the goal of increasing attendance at our races. Working closely with our Indy Racing League family of racetracks has been a key part of the League's success to date. Our marketing, sales and public relations teams coordinate each aspect of our business plans with each of our promoter partners to gain maximum impact. As the League has grown, we have enhanced sales, marketing and public relations efforts and promise they will be as aggressive as ever.

Because of the hard work of our promoter partners and the League staff, attendance grew by 9 percent from 2001 to 2002, with some of our tracks experiencing significant growth, yet we understand we have far to go before we realize the tremendous potential of the IndyCar Series. That is why in 2003 you'll see more resources to increase attendance through grassroots marketing initiatives like our Indy Racing League Fan Experience. The Fan Experience is five attractions traveling the U.S. as a road show for 36 weeks, marketing our brand to American sports fans in every market we compete. This interactive fan racing program will introduce the entire family to the excitement of Indy Racing, help spark a big-event atmosphere at all of our tracks, help make our drivers stars and, most importantly, sell tickets to race events.

For the first time in League history, we have a dedicated sales team, which will cover the entire country, attracting partners that will activate their involvement with the League. The success of sports leagues relies as much on sponsor activation to spread the word as any other form of marketing, promotion or PR.

The sales team will also be rolling out Indy Racing League connections, a new business-to-business development effort to bring League and team sponsors together to share ideas and help them develop new working relationships together.

Our public relations team has been expanded from five to seven professionals, and two primary goals identified are to enhance coverage of our drivers within the sports pages across the country, and we've identified non-traditional media like lifestyle, business and entertainment outlets to tell our story.

Our series is undergoing a renaissance. With the drivers and teams, tracks, broadcast relationships, and sponsor support, there is no reason to believe that the sky is the limit.

On behalf of Tony, Brian and myself, I would again like to thank you for joining us today.

Moderator: Thank you, Ken.

Part II


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About this article
Series IndyCar , Indy Lights
Drivers Sarah Fisher , A.J. Foyt IV , Rick Mears , Tony George , Brian Barnhart , Sam Hornis