IPS: IRL: Indy Racing League notebook 2004-06-04

Indy Racing League News And Notes -- June 4, 2004 Today's IRL headlines 1. IRL Helps Introduce New Avon Men's Fragrance 2. Toyota Promotes Two To Vice President 3. "Little E" Wants Shot At Indianapolis 500 4. Andretti Green...

Indy Racing League News And Notes -- June 4, 2004

Today's IRL headlines
1. IRL Helps Introduce New Avon Men's Fragrance
2. Toyota Promotes Two To Vice President
3. "Little E" Wants Shot At Indianapolis 500
4. Andretti Green Racing Sets Record At Indy

1. IRL Helps Introduce New Avon Men's Fragrance: The Indy Racing League has teamed up with Avon to introduce Avon's latest men's cologne, R.P.M.

Avon and the IRL IndyCar® Series introduced an Avon R.P.M. custom-decaled show car which made appearances around Indianapolis throughout the month of May for the Indianapolis 500-mile Race on May 30 and will tour in the Dallas/Ft. Worth market leading up to the Bombardier 500 at Texas Motor Speedway on June 12. Additional market tours will be announced.

"We are excited to align the IndyCar Series with Avon's introduction of its R.P.M. cologne," said Bill Long, Vice President of Marketing for the IRL. "We see our relationship with Avon as an opportunity to reach out to women and families and introduce them to our sport and drivers."

Goodie bags including IndyCar Series merchandise, team merchandise and R.P.M. brand signs and samples will be handed out at media events and show car appearances around the country. Both Avon and the IRL promote each other via their respective websites.

Avon's R.P.M Fragrance launch will include IndyCar Series promotional commitments in Avon's internal communications materials, an extensive marketing and publicity campaign, and driver "meet and greet" opportunities. This partnership also includes the development of at least one contest offering Avon and IndyCar Series prizes, pace car rides and tickets, in which grand prize winners will be guests of Avon at the California Speedway's Toyota 400 on Oct. 3.


2. Toyota Promotes Two To Vice President: Toyota Racing Development (TRD), U.S.A., Inc., has promoted John Faivre and Gary Reed to vice president positions within the company.

Faivre was elevated to Vice President, Indy Racing League Program Manager. He is responsible for TRD's role in the Toyota IRL Program, interfacing with the sanctioning body and teams and overseeing track support.

Faivre has been with TRD since 1997, most recently as Senior Manager, Track Support. He previously served as an electronics engineer and later the electronics manager at Penske Racing from 1988-1997.

Reed, who has been with TRD since 1995, moves from Senior Manager, Special Projects to Vice President, Special Racing Projects Program Manager. He oversees Toyota's production-based racing programs including Grand Am Daytona Prototypes, the Toyota Atlantic Championship, CORR Off-road racing, NHRA and SCCA.

"Both John and Gary have played integral roles in championship-winning efforts with Toyota-powered race teams," said Lee White, senior vice president and general manager of TRD. "Each has been a valuable resource in TRD and we're thrilled to see both continue to be recognized for their efforts. We look forward to their contributions and more championships in the future."


3. Little E Wants Shot At Indianapolis 500: NASCAR NEXTEL Cup points leader Dale Earnhardt Jr. may be the next stock car driver to try his hand at the Indianapolis 500.

Earnhardt, who won the Daytona 500 this year, expressed his desire to someday compete in the 24 Hours of LeMans, staged in France, and the Indy 500.

"There are a couple of goals I set for myself, before I retired, that I drove in the Le Mans and I drove in the Indy 500, but that's before I retire and quit driving for good," he told the Daytona Beach News Journal. "There's plenty of time for that."

Don't look for Earnhardt over at the Indy Racing League anytime soon. He said his primary mission as a driver is in NASCAR, but he really wants to dabble in other forms of the sport.

"There are drivers coming into NASCAR that would love to drive at Indy 500, but they'll never get the chance because nobody would think to put them in a car. But if I went up to a prominent car owner, they might really consider it just because of the name thing. I'm going to take advantage of it if I can."


4. Andretti Green Racing Sets Record At Indy: Andretti Green Racing drivers Tony Kanaan, Dan Wheldon, Bryan Herta and Dario Franchitti each led at least one lap at the Indianapolis 500, setting a record for most drivers from one team to lead the event.

The last time three cars from one team led laps in an Indianapolis 500 was 1988, when Rick Mears, Danny Sullivan and Al Unser led at least one lap while driving for Penske Racing.


The 2004 IRL IndyCar Series season continues with the Bombardier 500K at 8 p.m. (EDT) on June 12 at Texas Motor Speedway. The race will be broadcast live on ESPN and the IMS Radio Network. The Menards Infiniti Pro Series Aventis Racing for Kids 100 will take place on July 4 at Kansas Speedway. The race will be broadcast at 7:30 p.m. (EDT) on July 4 by ESPN2.


Be part of something big

Write a comment
Show comments
About this article
Series IndyCar , Indy Lights
Drivers Dale Earnhardt Jr. , Dario Franchitti , Tony Kanaan , Bryan Herta , Dan Wheldon , Al Unser Sr. , Rick Mears , Danny Sullivan
Teams Team Penske , Toyota Racing