IndyCar reveals new logo

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IndyCar reveals new logo
Dec 18, 2015, 10:30 PM

Verizon's recent font change prompts revised and more stark logo for 2016

IndyCar has introduced a new Verizon IndyCar Series logo to highlight its ongoing partnership with title sponsor Verizon.

A press release from IndyCar stated that: "For Verizon, the revised series identity marks the beginning of a new chapter in its effort to distinguish the Verizon brand in the minds of its consumers and signal the promise of the digital world – simple, reliable and in ways consumers want and need."

CJ O'Donnell, Chief Marketing Officer of IndyCar and the Indianapolis Motor Speedway commented: "We're excited to introduce the new Verizon IndyCar Series logo. Aesthetically, the new design is clean and highlights the Verizon checkmark - the universal sign of getting things done. 

"This is appropriate for two brands with lofty aspirations for what will be a legendary 2016 season."

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