DREYER & REINBOLD RACING AND EMU AUSTRALIA CONTINUES RELATIONSHIP FOR 2009 Indianapolis, IN (April 15, 2009)- Dreyer & Reinbold Racing is proud to announce that their relationship with Emu Australia continues to grow as they enter into the 2009...
DREYER & REINBOLD RACING AND EMU AUSTRALIA CONTINUES RELATIONSHIP FOR 2009
Indianapolis, IN (April 15, 2009)- Dreyer & Reinbold Racing is proud to announce that their relationship with Emu Australia continues to grow as they enter into the 2009 season together.
The Australian company joined forces as a sponsor partner with Dreyer & Reinbold Racing last year and will be coming back on board for the 2009 IndyCar Series season as they will be the primary sponsor on Mike Conway's No. 24 machine in Long Beach.
"Dreyer & Reinbold's commitment to quality and winning parallels our endeavors at Emu Australia. Their growth and success in the IndyCar series is reflective of that commitment and we are pleased to have the opportunity to support their efforts. Our association has brought significant recognition and value to our brand," said Emu Australia's CEO Ted Houston.
Emu Australia (eem-you) is an Australian premium lifestyle brand that uses 100 percent Australian sheepskin and wool. Founded in 1994, Emu is recognized around the world for its tradition of offering premium comfort products ranging from sheepskin boots, top quality leather sandals and casual comfort slippers to premium merino wool and sheepskin apparel.
"This announcement says a lot about the product we offer," team co-owner Robbie Buhl said. "Emu Australia joined us as an associate sponsor partner at the start of 2008, and to see them continue to make the leap up to a primary role again for the race in Long Beach is great. We hope to assist Emu Australia in maximizing their name and brand."
As Dreyer & Reinbold Racing embarks on their tenth season in the IndyCar Series, they are excited to continue their business relationship with Emu Australia for the remainder of 2009 and beyond. The team will unveil the primary livery this weekend for the Toyota Grand Prix of Long Beach.