CHAMP CAR WORLD SERIES INCREASES WORLDWIDE TELEVISION PRESENCE, TOTAL AUDIENCE POTENTIAL NEARS THE 500,000,000 MARK LONG BEACH, Calif. (April 9, 2005) -- The international flavor of the Champ Car World Series has been well-documented over its...
CHAMP CAR WORLD SERIES INCREASES WORLDWIDE TELEVISION PRESENCE, TOTAL AUDIENCE POTENTIAL NEARS THE 500,000,000 MARK
LONG BEACH, Calif. (April 9, 2005) -- The international flavor of the Champ Car World Series has been well-documented over its long history and been increased even more at the start of the 2005 Bridgestone Presents The Champ Car World Series Powered by Ford season, with Team Australia Racing joining the series along with new drivers from Italy, Denmark, Brazil and Sweden joining the fray this week.
The influx of new international talent has not only helped the on-track product, but has also increased the demand for information and coverage of the Champ Car World Series worldwide. To meet that demand, Champ Car has made great strides in its television package in 2005. The increase has come not only in the United States with network coverage on NBC and CBS along with cable partner SPEED Channel, but also internationally as a number of new agreements have been signed for the new campaign.
The entire 2005 television package represents an 86 percent increase from 2004, a 125 percent increase outside of the U.S. and a boost of nearly 1000 percent on the European continent.
"We have worked very hard to improve our television package from a year ago and we think that this year's lineup is a strong step in that direction," said Champ Car President Dick Eidswick. "We feel that the increased coverage will deliver many benefits to the teams, drivers, sponsors and fans of the series."
Major gains have been made across the board in Europe, paced by a new agreement with Eurosport that delivers a potential reach of 98 million households. New agreements have been signed this year in Holland, India, Japan and Sweden with improved agreements coming in Asia with Ten Sports, Brazil, Canada, Central America with FOX Sports Latin America and Mexico with TV Azteca.
The increased international presence, when combined with the improved domestic package, pushes the total number of potential households to 464,800,000 with a reach of approximately 1.7 billion viewers. Those fans will be watching one of the most internationally-diverse fields anywhere in motorsports as 12 countries are represented among the 19 drivers that will take the green flag Sunday afternoon at the season-opening Toyota Grand Prix of Long Beach.