Vitro, TV Azteca and InterProteccion announce associate sponsorship. INDIANAPOLIS (March 17, 2003) - Walker Racing welcomes new partners Vitro, TV Azteca and InterProteccion in teaming with the Corona sponsorship of the ...
Vitro, TV Azteca and InterProteccion announce associate sponsorship.
INDIANAPOLIS (March 17, 2003) - Walker Racing welcomes new partners Vitro, TV Azteca and InterProteccion in teaming with the Corona sponsorship of the #5 entry piloted by Mexican rookie Rodolfo Lavin in the 2003 Bridgestone Presents the Champ Car World Series Powered by Ford.
Walker Racing has a successful history in developing innovative and value-added motorsports marketing programs, including fielding programs for African-American, female, Japanese and, now, Latino drivers.
"Corona, Vitro, TV Azteca and InterProteccion have a global reach making for a perfect fit in the Champ Car World Series, which has a global platform as well with an especially strong presence in the growing NAFTA region," said team owner, Derrick Walker. "These are highly successful companies and we are pleased that they have chosen to support Walker Racing."
This partnership marks the companies' first foray into motorsports sponsorship.
"I want to thank Vitro, TV Azteca and InterProteccion for their support this year and I'm pleased we can announce their participation going into a home race at Monterrey," said driver Rodolfo Lavin. "The companies recognize the value of motorsports sponsorship in the Champ Car World Series as well as the value of entering into such a sponsorship with a reputable brand such as Corona."
Monterrey, Mexico-based Grupo Vitro is a major producer of glass products serving a wide variety of markets. The company has joint ventures with 12 major manufacturers that provide it with access to international markets, distribution channels and state-of-the art technology.
TV Azteca is one of the world's two largest producers of Spanish-language television programming. It operates two national television networks through more than 300 owned-and-operated stations located throughout Mexico. Additionally, the company recently launched Azteca America Network, a strategic initiative aimed at the attractive, fast-growing United States Hispanic market.
InterProteccion is the Mexican group leader in the brokerage of insurances and guarantees of the market, which has provided service for over 40 years. Through consolidated international alliances and joint ventures with other leading insurance providers, InterProteccion offers coverage throughout the world.
Of the 18 venues the #5 Corona Competition Team car will compete at this year, 15 events are in North America - ten in the United States, three in Canada, and two in Mexico's largest cities, Mexico City and Monterrey. According to Scarborough Research, Champ Car spectators are 19 percent Hispanic, 51 percent more likely than the national average, and Champ Car viewers are 12.5 percent Hispanic.
The Walker Racing duo will begin practice Friday for this weekend's Grand Prix of Monterrey, Round 2 of the 2003 Bridgestone Presents the Champ Car World Series Powered by Ford, schedule for a 1:30 p.m. local start on Sunday, March 23. The race will air live on SPEED with a half hour pre-race show starting at 12:30 p.m. Eastern.
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