Montreal, Quebec, Sept. 26, 2003 In the 42 years that it has been involved in motor-racing, Player's Ltd., has always wanted to make the fans feel they were an integral part of the program's success. Racing fans are about to see tangible evidence...
Montreal, Quebec, Sept. 26, 2003 In the 42 years that it has been involved in motor-racing, Player's Ltd., has always wanted to make the fans feel they were an integral part of the program's success. Racing fans are about to see tangible evidence of this sentiment as Team Player's runs its final races on the 2003 Champ Car World Series schedule.
"We wanted to find an original way to thank the fans for their support, and we have decided to convey our appreciation by allowing them to inscribe their name on the cars of Paul Tracy and Patrick Carpentier," said Michael Bonelli, Sponsorship Associate for Team Player's.
With three races left on the schedule in which Team Player's will be going without its traditional logo because of the October 1 legislation banning tobacco sponsorships, fans will be invited to sign up on the lastlap.ca web site for an opportunity to be among those literally aboard one of the Team Player's cars for races in Australia and Fontana.
"This initiative will be officially launched on the weekend of the race in Mexico, where the only major graphic element on the car will be the lastlap.ca web site address," explained Bonelli. "We encourage people to sign up as early as possible since space is limited, but we estimate about 1,200 fans (600 per car) will see their names go on one of our cars."
Along with the names of racing fans, the cars will have other graphics, such as "Thanks" and "Merci" messages on the sidepods of the cars and "Goodbye"and "Au revoir" on the rear wings.
The drivers and crew will also be sporting new suits and shirts bearing the words "Racing Excellence" to highlight the tradition of excellence of the Player's racing program since its debut in 1961.