Tasman Team Busy CART Online (February 13, 1998) -- The Tasman Motorsports Group was extremely busy at Spring Training, making a pair of announcements. First, team owner Steve Horne announced a ...
Tasman Team Busy
CART Online (February 13, 1998) -- The Tasman Motorsports Group was extremely busy at Spring Training, making a pair of announcements.
First, team owner Steve Horne announced a three-year partnership with the American Cancer Society, entitled "Race4Life." The program will utilize the marketing power of the FedEx Championship Series to develop income for the American Cancer Society, provide educational opportunities and promote healthy lifestyle products and services.
Donations to ACS will be raised by offering health-based product and service companies the opportunity to sign on as a Race4Life partner. Partners will receive the full benefits of a marketing platform with the Tasman Motorsports Group and association with the American Cancer Society, and Tasman will donate half of all Race4Life partnership income to the Society.
Educational materials, health-related product samples and services, as well as interactive learning opportunities will be available at 14 of 19 events on the 1998 FedEx Championship Series schedule, providing access to more than two million spectators.
"We are in a powerful environment," said Horne. "Race4Life is a way for us to send a powerful message about a positive lifestyle. We are proud to help the American Cancer Society with this project, and their ongoing fight against cancer."
Tasman and its primary sponsor, LCI, also announced a new promotion called UltimateRide.com, an internet based sweepstakes which will run throughout the 1998 FedEx Championship Series season.
UltimateRide.com offers the ultimate in race-related prizes, including the chance to win a 1997 Tasman/LCI Champ Car in showroom condition; four chances to drive Tasman's LCI Reynard Honda driven in this year's FedEx Championship Series by 1997 PPG-Firestone Indy Lights champion Tony Kanaan; or a chance to ride in Eric Lang's LCI-sponsored Toyota Atlantic car.
The contest, which began Feb. 4, runs through Dec. 31. Entries can be made on-line at the UltimateRide.com web site, or by mail. Prize winners will be announced during FedEx Championship Series race weekends.