INDIANAPOLIS (April 9, 2003) -- With a new naming rights sponsor in Lexmark, a new event logo and a host of new Champ Car teams and drivers, a fresh new brand image and television commercial was launched today in Australia marking the future of...
INDIANAPOLIS (April 9, 2003) -- With a new naming rights sponsor in Lexmark, a new event logo and a host of new Champ Car teams and drivers, a fresh new brand image and television commercial was launched today in Australia marking the future of the Lexmark Indy 300 -- Round 17 of the 2003 Bridgestone Presents The Champ Car World Series Powered by Ford.
"Indy Fever -- Catch the Heatwaves" is the tagline that will become synonymous with the Lexmark Indy 300, heralding a new chapter in the success of the annual Gold Coast showpiece in Surfers Paradise, Queensland held October 23-26.
"We have created a new brand image for the 2003 event-- one that encapsulates excitement, entertainment, the beauty of Queensland and the Gold Coast, a carnival atmosphere and the feature doubleheader of the Champ Cars and V8 Supercars," said Lexmark Indy 300 General Manager James Ashworth.
The new imagery for the Lexmark Indy 300 will be featured in a national print media campaign and all promotional material leading up to the races.
Current points leader of the Champ Car World Series and 1995 Australia winner Paul Tracy (#3 Player's/Indeck Ford-Cosworth/Lola/Bridgestone) of Player's/Forsythe Racing was announced as International Ambassador for this year's Lexmark Indy 300.
The explosive Canadian has started the Champ Car World Series in rare form, winning the first two rounds in St Petersburg, Florida and Monterrey, Mexico. He was a winner on the Gold Coast in 1995 and will be one of the favorites when the series returns for the Lexmark Indy 300 this season.
"It's great to be named International Ambassador for the Lexmark Indy 300. It's a terrific race and a race I've always enjoyed coming down to," said Tracy. "There have been 12 different winners and to be the first to win the Lexmark Indy 300 for a second time would be fantastic."
Ashworth said he was delighted that Paul Tracy accepted the invitation to be International Ambassador for 2003.
"Paul has been a foundation for Champ Car racing since starting his career in 1991 and has always been a strong advocate for the Gold Coast round of the series," said Ashworth.
A tremendous demand for tickets to the Lexmark Indy 300 has organizers confident of surpassing 300,000 spectators for 2003.
Queensland's premier event in the tourism capital of the Gold Coast has developed into an Australian social and sporting icon and grown into one of the world's leading motorsport spectacles. Early indicators point toward a record crowd in excess of 300,000 over the four days.
"The event has grown every year since 1995 and attendance would have reached 300,000 last year if the weather was kinder," said Ashworth. "When the Lexmark Indy 300 surpasses 300,000, it will have doubled the attendance from the inaugural year in 1991, again highlighting the event's growth."
"The phone has already been ringing off the hook from people wanting ticketing details for this year."