SAN FRANCISCO, CA - - January 17, 2001 - - Race promoter U. E. "Pat" Patrick and General Director Hector Emilio Ayala announced today that Tecate beer and Telefonos de Mexico (Telmex) have agreed to be the title sponsors, while Herdez has...
SAN FRANCISCO, CA - - January 17, 2001 - - Race promoter U. E. "Pat" Patrick and General Director Hector Emilio Ayala announced today that Tecate beer and Telefonos de Mexico (Telmex) have agreed to be the title sponsors, while Herdez has signed on as the presenting sponsor for the 2001 Tecate Telmex Monterrey Grand Prix, presented by Herdez, March 11, 2001 at Fundidora Park in Monterrey, Nuevo Leon, Mexico.
"We are proud to have companies the stature of Tecate, Telmex and Herdez associated with the Tecate Telmex Monterrey Grand Prix presented by Herdez," Pat Patrick said. "All three companies are outstanding in their areas of expertise and will bring added prestige and exposure to the race."
Cerveceria Tecate began its operations in 1944. In 1954, Don Eugenio Garza Sada acquired Cerveceria Tecate, changed the name to Cerveceria Cuauhtemoc and made the Tecate can available throughout Mexico. Over the ensuing years Cerveceria Cuauhtemoc has been an innovator in the beer industry in Mexico introducing the flip-top, the .325 ML. non-returnable bottle, the ecologically-friendly cap, the 12-pack and the twist-off bottle. In 1986 Cerveceria Cuauhtemoc became Cerveceria Cuauhtemoc Moctezuma. Available in more than 35 countries, Tecate is one of the most successful brands in Mexico and also has the largest sales in the export market. The beer has received numerous awards in international exhibitions including gold medals from Le Monde Selection in Geneva, Paris and Madrid.
Telmex is the leading telecommunications company in Mexico with more than 10.5 million phone lines and 4.1 million wireless customers, offering telecommunications services through 33,000 kilometers fiber-optics digital network and telecommunications investments in 3 countries. Telmex and its subsidiaries offer a wide range of advanced services, including wired and wireless communications, data and video broadcasting, Internet access and integrated solutions, as well as advertising and publicity in phone books.
Grupo Herdez is a leading company in the Mexican food and beverage market. The Herdez brand is competitive in a large number of markets with over 60 products classified in 10 brand groups. Herdez is a leading representative of quality Mexican food products. Among Grupo Herdez main brands are: Herdez, McCormick, Bufalo Dona Maria, Carlota y Years.
"We are very pleased to have these leading firms sponsoring this great event" Hector Emilio Ayala commented. "Everybody in Mexico recognizes the importance of these companies and their relationship with motorsports. Having them on board will help us to accomplish our objectives."
Championship Auto Racing Teams, Inc., city and state officials from Monterrey and Nuevo Leon, as well as event promoter Pat Patrick, partner Gerald Forsythe and Tecate announced the Tecate Telmex Monterrey Grand Prix in April of 2000. The track is located in northern Mexico at Fundidora Park in the middle of Monterrey, a major hub of Mexico's economy and one of its most modern cities with a population of over five million. Just two-and-a-half hours by car from Laredo, Texas and less than an hour by plane from Houston, Texas the 1.8-mile Fundidora Park course will feature eight turns and three chicanes. Fundidora Park covers roughly 172 acres and is just four minutes from downtown Monterrey. Surrounded by the Sierra Madre mountains there are many routes into and out of the city including excellent highways and Monterrey's international airport, which offers daily flights to and from many cities in Mexico and the United States. CART last raced in Mexico in 1981, at a circuit located in Mexico City.
Indy Car Travel is the United States outlet for tickets to the Monterrey Grand Prix of Mexico. For ticket information call Indy Car Travel at 800-274-2278 or 480-718-1174 (www.indycartravel.com) and ask for Nance Wickins.