PIONEER JOINS ARCIERO-WELLS RACING TEAM IN WORLD'S FASTEST RACING SERIES FONTANA, Calif. (October 30, 1998) - The Arciero-Wells Championship Auto Racing Team announced today that Pioneer Electronics, a leader in the consumer...
PIONEER JOINS ARCIERO-WELLS RACING TEAM IN WORLD'S FASTEST RACING SERIES
FONTANA, Calif. (October 30, 1998) - The Arciero-Wells Championship Auto Racing Team announced today that Pioneer Electronics, a leader in the consumer electronics and commercial video markets, will sponsor the number 24 Toyota-powered Reynard Championship Car in the 1999 FedEx Championship Series. Scott Pruett, who signed with the Arciero-Wells Racing Team in August of this year, will drive the Pioneer-sponsored entry.
"We have had successful sponsorships in all different forms of racing-from Formula One to NHRA, for the past ten years," comments Ed Sachs, Pioneer Electronics' executive vice president, sales. "The dynamics of this sponsorship will elevate us to a new level by creating a strong brand awareness in an internationally known entity like the CART FedEx Championship Series."
"The team is thrilled to expand our strong corporate alliances with a new motorsports partner who has such a world-renowned presence," said Cal Wells III, co-team owner. "We are proud to become a part of Pioneer's strong marketing platform, utilizing racing to promote a new image and logo, through their entry into the competitive world of Championship Car racing with the Arciero-Wells/Toyota team."
"I have known Scott Pruett for a long time, and to see him join our team is something special," said Frank Arciero, Sr., co-team owner. "I've been a part of racing for many years and I look forward to next year."
"As an engine supplier in the highly competitive FedEx Championship Series, Toyota welcomes Pioneer and is pleased to renew its relationship with a driver as talented as Scott Pruett," said Les Unger, Toyota Motor Sales National Motorsports Manager. [Pruett participated in the Toyota Pro-Celebrity Race in Long Beach in 1984.]
"To say I'm excited, is an understatement," said Pruett. "Not only am I beginning a new relationship with Cal Wells and his team, Arceiro-Wells and Toyota, but also adding someone with whom I have had a long term partnership, Pioneer Electronics. Pioneer and I have enjoyed a relationship since the early 90s, both on a business level and a personal one. To be a part of their advancement to the next level as a title sponsor is exciting. Pioneer is the leader in home and car electronics, now we have the opportunity to make them the leader in CART. For all of this to come together, with Cal, Toyota, Firestone and now, Pioneer is great. There is so much synergy that brought this relationship together, and I am just proud to be a part of it. It will be an honor and pleasure to represent them." "We are delighted by Pioneer's decision to sponsor the Arciero-Wells racing team and Scott Pruett," said Andrew Craig, CART's chairman and CEO. "Pioneer is exactly the type of high-quality, world-class company that is a great fit with CART and our Champ Car teams.
"We are immensely proud to have Pioneer join the CART family. Three years ago, we embarked upon a strategy to build our presence in Japan. In that time, we have added our race at Twin Ring Motegi, seen two quality Japanese drivers in the series and, now have added a major Japanese company as the primary sponsor for one of our teams. I'm pleased to see we are making real progress on this initiative."
Pioneer Electronic Corporation is a leader in consumer electronics and commercial video products, recognized around the world for its position at the forefront of optical disc technology, car electronics and consumer entertainment. With more than 20,000 employees and over $4.2 billion in yearly sales worldwide, Pioneer operates facilities in Japan, Europe, Southeast Asia, the United States, Canada and Mexico. Pioneer Electronic Corporation is led by Mr. Kaneo Ito, president.
By joining the Arciero-Wells team, Pioneer becomes the newest sponsor in the FedEx Championship Series, the world's fastest racing series.