INDIANAPOLIS, Ind. -- Randy Schwoerer, a veteran of the music entertainment and auto racing business for more than 30 years, has joined the Project Racing Group (Team P.R.G.) as vice president of marketing and communications. Schwoerer will be...
INDIANAPOLIS, Ind. -- Randy Schwoerer, a veteran of the music entertainment and auto racing business for more than 30 years, has joined the Project Racing Group (Team P.R.G.) as vice president of marketing and communications.
Schwoerer will be in charge of sponsorship development, marketing, corporate hospitality and oversee communications for the sophomore FedEx CART Championship team owned by German natives Andreas Leberle and Christian Danner. The team recently announced that driver Luiz Garcia Jr. will be back for his second year with Team P.R.G. and in addition, CART rookie Michael Krumm joins the team as they will expand to a two-car effort for the 2001 season.
"I have known Randy for many years and have always talked to him about working together," said Leberle. "I am grateful that he has decided to hang his hat here with us. Together we can create a first-class business environment and presence in the FedEx CART Championship.
"We have a lot to prove to establish ourselves and with Randy's help we are certainly a step closer."
The native of Minnesota has had several successful years in the music industry including co-managing the popular pop band "The Jets" to Gold and Platinum album sales. He began his racing career in 1990 by managing Indianapolis 500 champion Arie Luyendyk and later worked with CART drivers Derek Daly, Didier Theys, Parker Johnstone and Greg Moore. Schwoerer also worked with three-time Tour De France champion Greg LeMond.
Schwoerer's creativity was instrumental in implementing comprehensive sponsorship campaigns for Brown & Williamson Tobacco's KOOL brand while he was at the Indianapolis-based U.S.D.C. He later had successful runs with Forsythe Racing, the Klipsch Loudspeaker Company and Damon's Restaurants in the Indy Racing Northern Light Series.
"I'm excited to be working with Team P.R.G.," said Schwoerer. "It's my personal goal to help Andreas and Christian to get the proper funding and business structure that will enable Team P.R.G.to be a competitive team in the CART FedEx Championship Series."
Schwoerer lives in Indianapolis with his wife Germaine. He has three children and one grandchild.