CHAMPCAR/CART: RuSPORT announces partnerships

Red Bull and Allmendinger Link Up for 2004 Champ Car Season March 9, 2004 -- RuSPORT driver A.J. Allmendinger announces today that he will join the Red Bull family of athletes beginning with the 2004 Champ Car World Series. Red Bull is the ...

Red Bull and Allmendinger Link Up for 2004 Champ Car Season

March 9, 2004 -- RuSPORT driver A.J. Allmendinger announces today that he will join the Red Bull family of athletes beginning with the 2004 Champ Car World Series. Red Bull is the manufacturer and distributor of the well-known energy drink.

As part of the new relationship, the distinctive Red Bull logo will adorn the helmet of the 2003 Toyota Atlantic Champion and Champ Car rookie. With this announcement, Allmendinger will join the diverse roster of Red Bull Athletes in North America, which includes AMA Superbike stars Eric and Ben Bostrom, U.S. Olympic alpine skier Daron Rahlves, and women's mountain bike champion Marla Streb to name a few.

"I'm really excited about joining the Red Bull family of athletes," said the 21-year- old Allmendinger. "You don't need to look hard to notice that I am in a pretty privileged group. They really are a family and I, along with the rest of RuSPORT, am looking forward to building that bond and representing them in the winner's circle very soon."

Allmendinger will debut the new Red Bull helmet when he and the RuSPORT team hit the streets of Long Beach, Calif. for the Champ Car World Series season- opener on April 18.

RuSPORT Announces BG Products as Associate Partner

Champ Car World Series team RuSPORT today announced a new associate partnership with BG Products. As a new partner BG Products will be the official lubricants provider for RuSPORT. This relationship will include not only lubricants for the racecar and transporters, but also a variety of other products from the BG line. In addition, BG Products will offer technical support in the areas of lubricants and friction reduction.

"BG Products is unwilling to settle for anything but the best in formulating its high quality products. In looking for the right partnership with the best opportunity in motorsports we found RuSPORT and A.J. Allmendinger," said Sherry Huxtable, BG Racing & Promotions Manager. "We believe our two teams have the same goals and the same high quality ideals. We are thrilled to partner with this fine organization and look forward to sharing many trips to victory lane, both on and off the track."

"We are very pleased to have formed a partnership with BG Products," expressed team owner Carl Russo. "The more we looked into BG the more impressed we became with the size and scope of their operation in particular their technical ability which we feel will be an invaluable asset to us in our first year of Champ Car. That coupled with their tremendous growth curve over the last 30 years led us to believe that we were two cultures very much in sync with one another. To that end we look forward to our respective contributions toward each others continued growth."

Founded in 1971 and based in Wichita, Kansas, BG Products, Inc manufactures and distributes a broad line of specialty lubricants, greases and chemicals throughout the United States, Canada, Central and South America, Europe, Asia and the Middle East using a network of independent distributors. BG Products are use extensively in automotive, marine, industrial, heavy equipment, trucking and fleet applications.

RuSPORT, headquartered in Loveland, CO, will begin its first season in the Champ Car World Series with driver A.J. Allmendinger after capturing the 2003 Toyota Atlantic Championship title. RuSPORT's first event will be the Champ Car season-opener at the Long Beach Grand Prix on April 18 in Long Beach, CA.

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Series IndyCar
Drivers A.J. Allmendinger , Carl Russo , Ben Bostrom