ROCKETSPORTS and RuSPORT PLAN TO CONTINUE THEIR BRANDING EFFORTS IN CHAMP CAR BY RE-ESTABLISHING THEIR NAMES WITHIN THE SERIES For the 2007 Champ Car season, two winning teams, Rocketsports and RuSPORT, combined their efforts to campaign ...
ROCKETSPORTS and RuSPORT PLAN TO CONTINUE THEIR BRANDING EFFORTS IN CHAMP CAR BY RE-ESTABLISHING THEIR NAMES WITHIN THE SERIES
For the 2007 Champ Car season, two winning teams, Rocketsports and RuSPORT, combined their efforts to campaign Alex Tagliani in the #8 Rocketsports Cosworth/DP01/Bridgestone and Justin Wilson in the #9 CDW Cosworth/DP01/Bridgestone. After running for half of the season under the banner name of RSPORTS, the two teams have decided to enhance their marketing effort by re-establishing their original team names. Both teams believe there is more image value in their historically branded names.
Rocketsports Racing is a company that has been in existence for 27 years, in which five of those seasons have been invested in the Champ Car World Series. To not have the Rocketsports name in existence this season, will neglect it from the opportunity to continue its branding history. The same goes for the RuSPORT team, now under the ownership of Dan Pettit, which has established its name in the Champ Car Atlantic Championship before making the move up to Champ Car four years ago.
The two teams found it necessary to use their old names for strictly business reasons. Sponsor opportunities that were being worked on for a long time require the use of the well-established team names.
The teams will continue to work very closely together and continue to enjoy the benefits of their joint relationship for the remainder of the 2007 Champ Car season.
To be credited from this point on, the #8 Champ Car entry driven by Tagliani will return to running under the Rocketsports name, while the #9 CDW entry driven by Wilson will run under the RuSPORT name.
About Rocketsports Racing
Based in East Lansing, Michigan, Rocketsports Racing was formed in 1985 and has grown into one of the most diverse and accomplished companies of its kind in North America. The Rocketsports name has long been associated with multiple victories in Trans-Am, IMSA, GTO and GTS Competition, for team owner and five-time Trans-Am Series Champion, Paul Gentilozzi. Rocketsports has also established a significant presence in the open-wheel scene with it involvement in the Champ Car World Series. In addition to their success on track, Rocketsports has become a leader in race engine and chassis design and construction. For more information, please visit www.rocketsportsracing.com.
Founded in 2002 and based outside of Denver, Colorado, RuSPORT represents the very best in professional motorsports. As part of the Champ Car World Series, RuSPORT competes in 16 race events throughout North America, Europe and the Pacific Rim. RuSPORT is a one-car team featuring a world class driver and outstanding crew members and support staff from Formula 1, Champ Car, IRL, NASCAR, Trans-Am and the Champ Car Atlantic Championship series. For more information, please visit www.rusport.com.