AirEight Inc. to work with CART FedEx Series racing team to extend its reach to partners and customers worldwide. Indianapolis, April 16, 2002 - AirEight Inc. and PWR Championship Racing, owned by Bruce R. McCaw, announced a partnership deal for...
AirEight Inc. to work with CART FedEx Series racing team to extend its reach to partners and customers worldwide.
Indianapolis, April 16, 2002 - AirEight Inc. and PWR Championship Racing, owned by Bruce R. McCaw, announced a partnership deal for the 2002 CART FedEx Championship series. Under the terms of the deal, AirEight becomes the sponsor of the #17 Toyota Lola driven by Oriol Servia.
"AirEight makes fast data and document access possible from wireless devices, what better way to get that message across to the world than with one of the fastest cars in all of motorsports," said Oriol Servia, who piloted the #17 AirEight car at Long Beach.
Servia is no stranger to the telecommunications business - he drove in 2000 for Telefonica, the top wireless communications company in Spain and Latin America. In addition to sponsoring Servia's car at the Toyota Grand Prix of Long Beach, AirEight will also be the primary sponsor on the #17 car at Motegi, Japan and will then serve as an associate sponsor for the remainder of the 2002 season.
"PWR Championship Racing has a long history of partnership with telecommunications companies. Sponsors of the team over the years have included Motorola and Nextel. Our connections in that industry are a natural fit for AirEight. This is more than a sponsorship deal, it is a business partnership," said Mike Lowry, Senior Vice President for PWR Racing.
"AirEight is very much an international product. We work in all languages and are creating partnerships and customers in every world market. The branding possibilities with CART's 980 million television viewers worldwide will help us deliver our message and achieve our goals for 2002 and beyond," said AirEight CEO and President Richard Boyd.