CHAMPCAR/CART: Public relations agencies named for Monterrey GP

SAN FRANCISCO, CA - - January 11, 2001 - - Edelman Mexico and Kevin Diamond Public Relations were named today to serve as the public relations agencies for the Monterrey Grand Prix of Mexico set for March 8-11, 2001 at Parque Fundidora (Fundidora...

SAN FRANCISCO, CA - - January 11, 2001 - - Edelman Mexico and Kevin Diamond Public Relations were named today to serve as the public relations agencies for the Monterrey Grand Prix of Mexico set for March 8-11, 2001 at Parque Fundidora (Fundidora Park) in Monterrey, Nuevo Leon, Mexico.

Edelman Mexico will handle all the public relations responsibilities for the Monterrey Grand Prix of Mexico in Mexico. They will also handle all credential requests and operate the media center. Kevin Diamond Public Relations will work with the media in the United States.

Edelman Mexico began its operations in 1994 and currently has a staff of 70. They have 35 clients, including Microsoft, Compaq, General Electric, Ericsson and Televisa. Additionally, Edelman Mexico's motorsports projects include a consumer-oriented program for promoting the participation of the Hot Wheels Racing team and the NASCAR Craftsman Truck Series. They also handle the positioning of the British American Racing/ Lucky Strike Racing team in a non-Formula One country (1999 - 2000).

Edelman Public Relations Worldwide was founded in 1952. With 38 corporate offices and 60 affiliates it is the largest independent public relations firm in the world and the sixth largest agency globally. With more than 35 dedicated marketers in North America, Edelman's Sports Marketing is the No. 1 sports public relations firm in the United States (according to O'Dwyer's). Edelman is the leading agency in motorsports public relations and strategic sports marketing communications. In addition to working with several U.S.-based CART teams, the agency's expertise spans throughout the racing industry to include NASCAR and several primary team sponsors such as Home Depot and Valvoline.

"We are pleased to have a company the stature of Edelman serve as the public relations agency for the Monterrey Grand Prix of Mexico," said Vice President of Marketing and Sales Henry Rischitelli. Edelman is known worldwide as the top public relations agency in motorsports and Edelman Mexico has a tremendous amount of experience both in motorsports and corporate public relations."

Kevin Diamond Public Relations (KDPR) has over 14 years of public relations experience in the CART series. KDPR served as the public relations agency for Marlboro Patrick Racing (1987-1989), Marlboro Team Penske (1990-1994) and as the advance public relations agency for CART at six races in 1995. It has been the public relations agency for Patrick Racing since 1995.

"Kevin Diamond Public Relations is well-known in the CART community and with the motorsports media in the United States," said Rischitelli. Kevin's experience, both as a team publicist and advance man for the CART, should help the Monterrey Grand Prix of Mexico maintain a solid presence in the U. S. media. Additionally, having a public relations agency in the United States will provide the U. S. motorsports media with an additional outlet to service their needs."

Championship Auto Racing Teams, Inc., city and state officials from Monterrey and Nuevo Leon, as well as event promoter Pat Patrick, partner Gerald Forsythe and Tecate announced the Monterrey Grand Prix of Mexico race in April of this year. The track is located in northern Mexico at Fundidora Park in the middle of Monterrey, a major hub of Mexico's economy and one of its most modern cities with a population of over five million. Just two-and-a-half hours by car from Laredo, Texas and less than an hour by plane from Houston, Texas the 1.8-mile Fundidora Park course will feature eight turns and three chicanes. Fundidora Park covers roughly 172 acres and is just four minutes from downtown Monterrey. Surrounded by the Sierra Madre mountains there are many routes into and out of the city including excellent highways and Monterrey's international airport, which offers daily flights to and from many cities in Mexico and the United States. CART last raced in Mexico in 1981, at a circuit located in Mexico City.

Indy Car Travel is the United States outlet for tickets to the Monterrey Grand Prix of Mexico. For ticket information call Indy Car Travel at 800-274-2278 or 480-718-1174 (www.indycartravel.com) and ask for Nance Wickins.

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About this article
Series IndyCar
Drivers Gerald Forsythe
Teams Team Penske , British American Racing