CLEVELAND, OHIO (July 12, 2002) - Newman/Haas Racing announced today that Discover Card, one of the nation's leading credit card companies, has become an associate sponsor of the No. 6 Havoline Toyota-Lola-Bridgestone entry driven by Cristiano da...
CLEVELAND, OHIO (July 12, 2002) - Newman/Haas Racing announced today that Discover Card, one of the nation's leading credit card companies, has become an associate sponsor of the No. 6 Havoline Toyota-Lola-Bridgestone entry driven by Cristiano da Matta as well as the No. 11 Lilly Toyota-Lola-Bridgestone driven by Christian Fittipaldi. Da Matta currently leads the Championship Auto Racing Teams (CART) FedEx Series point standings after five wins in eight races to date. Fittipaldi is ranked fifth in the standings on the strength of four top-four finishes this season.
"We are proud to have Discover Card involved with our team as we continue to work toward securing another championship in the CART FedEx Series," said Carl Haas, co-owner with actor/race car driver Paul Newman. "We have some strong sponsors in ChevronTexaco and Eli Lilly & Company and the addition of Discover Card can only strengthen our effort this season."
"Newman/Haas Racing is the most successful team competing in the 2002 CART FedEx Championship" added Richard Lalley, vice president of Advertising at Discover Financial Services, Inc. "With our primary sponsorship of Haas Carter Motorsports in the NASCAR Winston Cup series and our associate sponsorship of Newman/Haas Racing, we can reach a broad audience and give our Discover Cardmembers two teams to cheer for."
Initially, the Chicago-based credit card company agreed to sponsor the No. 26 Haas Carter Ford driven by Todd Bodine for six races in NASCAR's top series, beginning on June 2 at Dover International Speedway but announced their full season commitment earlier this week. It was the first sponsorship of its kind for Discover Card in any form of motorsports. The program also included commercial buys during the FOX LIVE broadcasts as well as in-car cameras.
Forging ahead for the balance of the 2002 NASCAR season, the Discover Card Racing program will not only hit the race track every week, but also starting this weekend, the credit card company joins NBC as the title sponsor of all of the network's pre-race show. Plus, Discover Card race fans will enjoy riding with Todd Bodine courtesy of in-car cameras at all of the races.
Newman/Haas Racing, owned by actor/race car driver Paul Newman and racing entrepreneur Carl A. Haas, is in the midst of its 20th season in 2002 and is the most successful active competitor with 66 race wins and 66 pole positions in the CART FedEx Championship series. For more information, log on to www.newman-haas.com, www.texaco.com/racing or www.cart.com. The 2002 CART FedEx Championship Series is comprised of 20 races in seven countries and is broadcast by new television partners, CBS, Fox and Fox Networks Group, including Speed Channel.
About Discover Financial Services Discover Financial Services, a business unit of Morgan Stanley, operates the Discover Card brands and the Discover Business Services network for its more than 50 million Cardmembers. Discover Business Services is the largest independent credit card network in the United States with approximately 4 million merchants and cash access locations.