McDonald's Enters into Multi-Year Sponsorship Deal with NHR OAKBROOK, Ill. (March 9, 2004) --- Leading global food service retailer McDonald'sÂ® and four-time championship winning team Newman/Haas Racing announced today that McDonald's would ...
McDonald's Enters into Multi-Year Sponsorship Deal with NHR
OAKBROOK, Ill. (March 9, 2004) --- Leading global food service retailer McDonald's® and four-time championship winning team Newman/Haas Racing announced today that McDonald's would become primary sponsor of the car to be driven by Sebastien Bourdais in the 2004 Champ Car World Series. In 2003, McDonald's appeared three times as co-primary sponsor of the No. 2 Ford-Cosworth/Bridgestone race car of then-rookie Bourdais.
"I'm delighted that McDonald's has extended the family relationship to include not only Newman's Own salad dressings but to also embrace our Newman/Haas Racing family that competes in the Champ Car World Series," said Paul Newman, who with racing entrepreneur Carl A. Haas, co-own Newman/Haas Racing, the winningest active team in the Champ Car World Series which will hold events in five different countries this season.
In their debut with the team in Cleveland in 2003 Bourdais put McDonald's in Winner's Circle when he earned his much-anticipated first victory on American soil after victories in England and Germany earlier in the season. He finished second to teammate Bruno Junqueira in Denver and was forced out of the Miami race after being hit by another driver while in second place. After a total of three wins and five poles, Bourdais ended the season ranked fourth overall and earned Rookie of the Year, the Bridgestone Grip on the Season award and became the first rookie to win the Greg Moore Legacy Award.
In March of 2003, Paul Newman, President and Founder of Newman's Own, Inc., philanthropist and actor, and McDonald's announced an exclusive alliance to feature Newman's Own all-natural salad dressings served with McDonald's new Premium Salads in restaurants nationwide. The McDonald's Newman/Haas sponsorship is an extension of McDonald's relationship with Paul Newman and Newman's Own, and the launch of McDonald's new Premium Salads with Newman's Own dressing that began April 2003 nationwide. The Newman/Haas race car will feature graphics of McDonald's Golden Arches and the Premium Salads logo.
"As our relationship with Newman's Own continues to expand in our restaurants, this sponsorship with Newman/Haas gives us another exciting extension to support our partnership," said John Lewicki, Director, Alliances, McDonald's USA.
McDonald's is the world's leading foodservice retailer, with more than 30,000 restaurants serving nearly 46 million people in more than 100 countries each day. Approximately 80 percent of McDonald's U.S. restaurants are owned and operated by independent local businessmen and women.
Newman's Own is an all-natural line of food products created by Paul Newman. Paul Newman donates all his profits, after taxes, from the sale of these products for educational and charitable purposes. Paul Newman has donated over $125 million to thousands of charities since 1982.
Both Paul Newman and Carl Haas are confident the Team is well positioned to win the 2004 Champ Car title. Newman/Haas Racing, owned by actor/race car driver Paul Newman and racing entrepreneur Carl A. Haas, is the most successful team competing in the Champ Car World Series. The team will begin their 22nd season in Champ Car competition in 2004 and will attempt to score their fifth overall title after winning 73 races and 77 pole positions. Current drivers Bruno Junqueira and Sebastien Bourdais were preceded at the team by Mario and Michael Andretti, Nigel Mansell, Paul Tracy, Christian Fittipaldi and Cristiano da Matta. For more information log on to www.newman-haas.com, www.brunojunqueira.com, www.sebastienbourdais.com or www.champcarworldseries.com.