CHAMPCAR/CART: New Champ Car logo press conference

New Champ Car World Series logo unveiling January 15, 2003 Adam Saal: Thank you all for coming out for a pair of exciting announcements. We are going to hear about our new branding as well as the new team joining the 2003 Bridgestone Presents...

New Champ Car World Series logo unveiling
January 15, 2003

Adam Saal: Thank you all for coming out for a pair of exciting announcements. We are going to hear about our new branding as well as the new team joining the 2003 Bridgestone Presents The Champ Car World Series Powered by Ford to get things started.

Would you please welcome CART CEO and President Christopher R. Pook.

Chris Pook: Good morning. Thank you for joining us this morning. This is an extremely important day because it represents the start of the second of three major steps that this management team took to reestablish the value back into this company, not only for the companies involved in this series, but also for our fans.

This second step involves establishing a mechanism to provide an increased return on the investment from all of our sponsors, be they series sponsors, be they a car sponsor, be they a venue sponsor. And most importantly, our fans.

You'll recall that last year, which was an educational year to say the least, we spent our time stabilizing the company. The next two years we'll spend rebuilding the company toward 2005 where our goal at that time is to become the most efficient automotive technology sports marketing delivery system in North America.

Before we talk about tomorrow, let's reflect for a moment on yesterday, and particularly the tradition and the heritage of Champ Car racing, and indeed of Championship Auto Racing Teams. Let's not forget why Roger Penske, Dan Gurney, Pat Patrick and Bobby Hillin formed Championship Auto Racing Teams. It was formed to create added value to open-wheel racing. Two of those gentlemen were road racers, two of those gentlemen were oval racers and their goal was to take the car values of both disciplines into the marketplace. They wanted to create added value. They wanted corporate America to participate. They wanted national television and they wanted to create an open-wheel, year-round championship, a series that would provide for the best road racer, the best oval racers, and deliver a real championship, championship cars, championship drivers.

Look at the list of those who have participated: Andretti, Hoyt, Unser, Dallenbach, Rahal, Fittipaldi, Vasser, Zanardi, Montoya, da Matta and many more.

Last week was the largest international auto racing show in the world. We were fortunate enough to be a large part of the show among old drivers and young drivers and intermediate drivers. The word was, basically, if you want to prove yourself and prove your career to get to the top, Champ Car racing is an avenue that you can follow. As those of you in the media remember, almost starting in Miami, the constant precession of drivers from all over the world who came through our path to look at our series with an eye to participate.

Our 2003 lineup consists of young, talented drivers. Both have chosen the Champ Car format for their livelihood. It's a format that is designed to reward those who work hard to achieve success, especially Penske, Gurney, Patrick; it's about delivering value to fans.

Talking about watching, we took a certain amount of heat last year over our TV package, but thanks to the hard work of Lingner Productions who orchestrated it and CBS, we had a record year in delivering value. Joyce Julius informed us that the exposure last year with sponsors was over 150 hours. That's 103 percent increase over 2001. 2001, 829 sponsor engines; 2002, there were 6,885 sponsored engines. Now, that's really value.

Look at our attendance. Over 2.6 million people attended Champ Car races in 2002. So I respectfully suggest to you that we are challenged as we go into 2003 to increase those numbers and we will increase those numbers. We continue to bring value back to all of our constituents involved in our sport.

Now, let me talk for a second about delivery systems, because the goal as I said for 2005 is to have the most efficient automotive technology delivery system in motor sports in North America. Just talk about North America, Canada: three major markets, Vancouver, Toronto and Montreal, the three largest markets in Canada. Mexico, the two largest markets in Mexico, Monterrey and Mexico City. And then the United States, Los Angeles/San Francisco, Portland/Seattle, Denver, Milwaukee/Chicago, Cleveland/Columbus, Tampa/St. Petersburg and Miami. In Europe, in England, the London market, in Germany, Berlin, and then we go to the pacific basin, in Brisbane, Australia.

In 2004 we will add two more major markets in North America. And when I say "major markets," I'm not talking about venues that are 40 miles outside of town. I'm talking about venues that are in town. Those deliver an incredibly efficient set of demographics and those set of demographics determine the companies who involve themselves in our series. They will bring value to the corporation and deliver value to our audience.

In talking about delivering value, let's look at our two partners for 2003. I don't think one can imagine two better partners for a series that's moving forward and growing than Bridgestone and Ford. Ford in their 100th year as an automobile manufacturer, and Bridgestone continues a rich tradition of racing. It's a perfect fit for the history and tradition and the core values of Champ Car racing.

Together, we will continue to develop a Champ Car brand. We will continue to develop racing car drivers of the status of the names that I read to you earlier. We will set a course for the future in the true tradition of Champ Car racing and the core values of the men who established this company.

So today on this important day as we take our second step, and we tell you about our new branding and our new logo, it is now my pleasure to introduce to you from Bridgestone, Joe Barbieri and from Ford Motor Company, John Probst.

Joe Barbieri: Good morning, it's certainly an honor for me to be here representing our company. In Fontana last fall we announced Bridgestone's new role as presenting sponsor with the Champ Car World Series. And with that announcement we met with CART's leadership and graphic design team and began working for an appropriate series logo. We didn't undertake this design process lightly. We knew that the logo had to capture the flavor and excitement of the series and represent the important contributions we made. And just as important, it had to emphasize motion.

As you look at the new logo you'll notice the subtle arrows, an element also found in this design is the arrow that is found on every Bridgestone Potenza racing radial that is used in the Champ Car series. That is what the series is doing, it's moving forward. CART has an impressive past, it has a bright future and we are excited to be part of this forward moving process. Bridgestone is proud to be an integral part of this new logo, and as we enter 2003, the confidence and strength of our product, the talent of our people will ensure great competition around the globe.

John Probst: We are very pleased to be joining Bridgestone in this tradition that is CART. We are also looking forward to our participation in the new era of Champ Car racing. This is our centennial year at Ford, and as you know, Henry Ford felt that racing was a lesson to be learned with the technology involved and the valuable tools of our products. In fact, Ford Motor Company was started in part from prize money that Henry Ford won racing his famous Sweepstakes car- which by the way had no fenders, so we consider it an open-wheel car.

We are excited about our involvement in CART this year and the job Chris and his people have been doing to revive the series to create an exciting on-track product that will appeal to racing fans worldwide. Chris has been quoted that he wants to "put the racing back in racing" and we here at Ford could not agree more. Our partners at Cosworth are pleased to report that the first major test of the revised Ford-Cosworth XFE engine has gone extremely well last week at Sebring with teams Newman/Haas, Dale Coyne and Herdez Competition, running three days. Due to the increased power at the low-end of the engine, we expect lap times to be very comparable to those set in 2002, even though the peak horsepower and rpm's will be lowered for 2003.

With dyno and track testing, we are confident that the engine will provide teams with a very reliable, competitive piece that will put even more emphasis on those teams to improve their setups, particularly in power-down situations and improve the driver's skill, and continue to develop the driver's skill and also put more emphasis on the race strategy. We feel that these things will go a long way to put the racing back in racing. On the marketing side, our people will be working hard with CART to identifying key markets so we can work with promoters to create strong promotional opportunities that will benefit the series in the long term.

In short, we are pleased to be a partner with CART and Bridgestone in this new era. We know our engines and our people can help put power back into this series and help it move long on into the future. As [Director of Ford Racing Technology] Dan Davis alluded to in Miami, we are ready to burn some rubber off those Bridgestone tires. Thank you.


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About this article
Series IndyCar
Drivers Dan Gurney , Henry Ford , Chris Pook