NEW ORLEANS (June 5, 2000) -- Chris Lencheski, managing director of Commercial Operations for CART FedEx Championship Series competitor Hollywood/Mo Nunn Racing, will be a featured speaker at this week's sixth annual Out-of-home Entertainment...
NEW ORLEANS (June 5, 2000) -- Chris Lencheski, managing director of Commercial Operations for CART FedEx Championship Series competitor Hollywood/Mo Nunn Racing, will be a featured speaker at this week's sixth annual Out-of-home Entertainment Show. It marks the first appearance by a world-class, open-wheel racing series participant at this event, which draws, among other groups, influential real estate and retail developers, urban planners, entertainment industry decision-makers, and officials from city and county governments across the country.
"This is a landmark opportunity to introduce the excitement and tremendous business potential of Champ Car racing to those at very core of planning our lifestyle and entertainment centers of the future," said Lencheski, who will head a panel discussion Thursday entitled Integrating Brands & Lifestyle Experiences. The panel includes Janet Marie Smith, former head of Turner Sports & Entertainment Development, and Duncan Paterson of NBBJ Sports & Entertainment.
"Emerging trends in out-of-home entertainment are brought to the forefront at this event, and we hope to pave the way toward bringing open-wheel racing to America's newest, cutting-edge entertainment centers in the very near future," added Lencheski, who is speaking at this event for the second consecutive year.
"We're extremely glad to have Chris back with us," said event founder John Ecklein. "Not only does he offer our audience valuable insight into motor racing as a lifestyle and family entertainment choice, he can share his vast experiences about how to attract sponsors and spectators. The entertainment industry is realizing that, to create and develop what we call 'great, good places' where people will want to be and be seen, they have to continue to look beyond the traditional means. Open-wheel racing has thrived on that concept for many, many years."
More information about the Out-of-home Entertainment Show can be obtained by calling Ecklein Communications, Inc., at 415-883-1960, or by visiting www.eci-global.com on the World Wide Web.