INDIANAPOLIS (January 17, 2001) -- TMG USA, Inc., whose parent company represents an array of top-level motorsports properties around the world, has been named the official Global Master Licensor to Mo Nunn Racing. TMG Worldwide, Inc., the...
INDIANAPOLIS (January 17, 2001) -- TMG USA, Inc., whose parent company represents an array of top-level motorsports properties around the world, has been named the official Global Master Licensor to Mo Nunn Racing.
TMG Worldwide, Inc., the parent company, features a client roster includes such top names as British American Racing, Honda F1 Racing, Jordan Grand Prix, Benetton Formula 1, Michelin F1, and driver Jacques Villeneuve, will be charged with representing Mo Nunn Racing to all third parties for all levels of official merchandising and official licensee relationships. TMG Worldwide, Inc., has a network of 6,000 independent retailers and has offices in Japan, Hong Kong, Canada, London and South America to service its clients' sponsors and likenesses.
"We are the first CART team to have representation as sweeping as an F1 program, and this will greatly benefit the development of the Mo Nunn Racing brand," said Chris Lencheski, managing director of commercial operations for Mo Nunn Racing. "TMG, along with companies like Cinemagic and a few others that we will be announcing in short order, are the foundation by which we will screen, acquire, service and develop long-lasting partnership opportunities for the Mo Nunn Racing brand."
"With the signing of this agreement, TMG can widen its involvement worldwide in motorsports outside of F1, said Peter McMaster, managing director of TMG Worldwide, Inc. "We see Mo Nunn Racing as an ideal global partner. What's more, our marketing philosophies and global business strategies are on the same level."
Added Ken Paradiso, managing director of TMG USA, Inc.: "We are very excited about our relationship with a world-renowned brand such as Mo Nunn Racing. TMG's main business focus is developing licenses and merchandise that fits specifically to such a brand. Then we build a product collection into a 'global business model,' where each of our offices provides regional expertise. We feel this will complement TMG's global motorsports portfolio."
Mo Nunn Racing embarks on its second season of CART FedEx Championship Series competition in 2001. Its talented young Brazilian driver in the Hollywood-sponsored team car, Tony Kanaan, will be joined this year by a second team entry, that of two-time series champion Alex Zanardi in a Pioneer-sponsored car. Both will be powered by Honda.