31ST ANNUAL TOYOTA GRAND PRIX OF LONG BEACH TO BE SALONPAS' FIRST VENTURE INTO SPORTS MARKETING LONG BEACH, Calif. (Feb. 23, 2005) -- Salonpas, an over-the-counter external analgesic product designed to ease muscle pains and cool inflammation,...
31ST ANNUAL TOYOTA GRAND PRIX OF LONG BEACH TO BE SALONPAS' FIRST VENTURE INTO SPORTS MARKETING
LONG BEACH, Calif. (Feb. 23, 2005) -- Salonpas, an over-the-counter external analgesic product designed to ease muscle pains and cool inflammation, will make its first venture into sports marketing with a sponsorship of the 31st Annual 2005 Toyota Grand Prix of Long Beach, April 8-10.
An arm of Japan's Hisamitsu Pharmaceutical Co., Salonpas will utilize the event to promote its many products to the more than 175,000 race attendees and, through on-track signage, to a national NBC-TV audience.
"Normally, any initial marketing or sponsorship venture includes a certain element of risk," said Kazuo Akiyama, vice president, Hisamitsu America, Inc. "However, the reputation of the Toyota Grand Prix as a tremendous marketing vehicle for more than 30 years made our decision much easier. We at Salonpas look forward to communicating the benefits of our products at America's most popular street race."
As the event's Official External Pain Reliever, the company will also conduct a pre-race retail promotion through Southern California Good Neighbor Pharmacy stores, offering race fans vouchers for free tickets to Friday, April 8 racing action.
"We're excited to have Salonpas join our family of sponsors," said Kevin O'Brien, director of corporate development for the Grand Prix Association of Long Beach. "And, because Salonpas will be doing product sampling, we're certain that our race fans with sore muscles will be glad they're with us, too!"
Salonpas originated in Japan in 1934 and was first introduced to the U.S. in 1987 when Hisamitsu America, Inc., was established. Today, Salonpas products can be found in more than 50 countries.
Salonpas' product line includes a wide variety of external pain relief products including Regular Patch, Hot Patch, Cool Patch, Aerosol and Gel. For more information, visit www.salonpas-usa.com.
Tickets for the 31st Annual Toyota Grand Prix of Long Beach, which will run April 8-10, 2005, are on sale now. The Champ Car World Series will again be the headline racing event. Tickets can be ordered via credit card by using the toll-free ticket hotline, (888) 82-SPEED, or online at longbeachgp.com.
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The Toyota Grand Prix of Long Beach is owned and operated by Grand Prix Association of Long Beach, Inc., a subsidiary of Dover Motorsports, Inc. (NYSE: DVD). Dover Motorsports, Inc. is a leading promoter of motorsports events in the United States. Its subsidiaries operate five tracks (four permanent facilities and one temporary circuit) in four states and promote events under the auspices of the sport's four premier sanctioning bodies - NASCAR, Champ Car, IRL and NHRA. The company owns and operates Dover International Speedway in Dover, Del.; Nashville Superspeedway in Nashville, Tenn.; Gateway International Raceway near St. Louis, Mo.; and Memphis Motorsports Park in Memphis, Tenn.