Bridgestone, Corona Take Major Sponsorship Roles in Champ Car World Series Event at Las Vegas Motor Speedway MONTEREY, Calif. (September 10, 2004) -- Champ Car World Series sponsor partners Bridgestone and Corona have had a major presence ...
Bridgestone, Corona Take Major Sponsorship Roles in Champ Car World Series Event at Las Vegas Motor Speedway
MONTEREY, Calif. (September 10, 2004) -- Champ Car World Series sponsor partners Bridgestone and Corona have had a major presence during the 2004 campaign, and both announced Friday that they would increase their roles when the series makes its first-ever visit to the Las Vegas Motor Speedway on September 24-25.
The race will be known as the Bridgestone 400 Presented by Corona, and will take place on the 1.5-mile LVMS superspeedway oval on Saturday night September 25. The event will take place directly after the conclusion of the NASCAR Craftsman Truck event, marking the first time that Champ Car will run a same-day doubleheader with a NASCAR-sanctioned series.
"Our valued partners play a major role in the success of the Champ Car World Series, and we're very pleased to see Bridgestone and Corona take advantage of this opportunity with the Las Vegas race," said Dick Eidswick, Champ Car president and CEO. "Bridgestone and Corona have long been involved in motorsports and the Champ Car community is proud to be associated with them both."
From acting as the presenting sponsor of the Bridgestone Presents The Champ Car World Series Powered by Ford, to serving as the exclusive tire manufacturer for the series, sponsoring of race events and race-weekend street parties and even through its work with CARA Charities in the 'Buckle Up Baby' program, Bridgestone has left its impression on nearly everything in the Champ Car paddock. This year has seen the manufacturer increase its commitment even further with the addition of the new alternate tires, designed to increase the race-day drama for the fans as well as strategic options for teams. This weekend, at the Bridgestone Grand Prix of Monterey, the manufacturer announced that it will continue to maximize its presence by serving as the title sponsor of the September 24-25 Champ Car event at Las Vegas Motor Speedway.
"The opportunity to take on a high-profile role in the Las Vegas race weekend was one we could not pass up at Bridgestone Motorsport," said Al Speyer, executive director of Bridgestone Motorsport. "Las Vegas is such a vibrant market and to pair the Champ Cars with the truck series for a racing doubleheader first will make this an evening to remember. Sponsorship of the Bridgestone 400 Presented by Corona also will allow us to conduct a unique sales promotion involving one of our loyal, longtime Bridgestone Firestone dealers. Every fan who enters the Bridgestone Champ Car paddock throughout race weekend will receive a money-saving coupon on new tires at Ted Wiens Tire & Auto Service Centers in the Las Vegas area. We're excited about this promotion and about bringing thrilling Champ Car action to Las Vegas."
Corona has also been on the Champ Car scene for a number of years, serving in the last two years as the primary sponsor of the #3 Corona Ford-Cosworth/Lola/Bridgestone machine of Forsythe Championship Racing's Rodolfo Lavin. Corona also stepped forward this year with the introduction of the Corona Cup, which awards $100,000 to the driver that earns the most combined points in the races in Monterrey, Mexico and Mexico City on November 7.
"Corona is excited to sign on as a major sponsor of the Bridgestone 400 Presented by Corona and we look forward to an exciting event that will entertain thousands of race fans in Las Vegas," said Timm Amundson, Vice President of Corona Marketing for Barton Beers. "Corona has long enjoyed a fun-in-the-sun image and we think this race will offer fans plenty of fast-paced fun under the Las Vegas sun as well as under the Saturday night stars, which makes this a great partnership."
"I'm really excited that Corona has decided to step up and support the series further," Lavin said. "It is great to see how excited they have been getting as the season has gone on. The Las Vegas race will be a good one for us, we had a great test there a few weeks ago. I have always been good on the superspeedway ovals from back in my days in Indy Lights and I expect to have a great race for the team, for Corona and for the Mexican fans that have supported me throughout my career."