HAWAIIAN SUPER PRIX NAMES WILKERSON PUBLIC RELATIONS MANAGER HONOLULU -- The Hawaiian Super Prix -- the first event to offer a $10 million purse -- has named veteran Championship Auto Racing Teams PR professional Kevin Wilkerson as its Public...
HAWAIIAN SUPER PRIX NAMES WILKERSON PUBLIC RELATIONS MANAGER
HONOLULU -- The Hawaiian Super Prix -- the first event to offer a $10 million purse -- has named veteran Championship Auto Racing Teams PR professional Kevin Wilkerson as its Public Relations Motorsports Manager.
Wilkerson, 39, brings a wealth of motorsports experience to the World's Richest automobile race. He has spearheaded CART's Advance Public Relations program almost since it inception in 1995 and also directs a West Coast PR bureau.
His Hawaiian Super Prix responsibilities include handling Public Relations activities on the mainland and with race publications for the inaugural race, to be held November 11-13 at Kalaeloa airport on the island of Oahu.
Wilkerson is the contact for national media involving press information, interview requests and media credentials. Wilkerson will also work the Super Prix's other PR channels, Professional Results Inc., of Honolulu and BWR Public Relations in Beverly Hills, CA.
"We are extremely pleased to add a person of Kevin's caliber to our team," said Rich Rutherford, Assistant General Manager of the Hawaiian Super Prix. "His knowledge of motorsports, contacts and respect within the CART and racing community is a valuable addition to the Hawaiian Super Prix."
A former journalist who won an award for investigative journalism while with the Savannah (Ga.) News-Press, Wilkerson has 11 years of Public Relations experience in motorsports. He worked for renowned agency Bob Thomas & Associates for six years on the Nissan and Yokohama Tire accounts before moving out on his own in 1995. He immediately began advance work for CART and helped develop it from its infancy to today's highly-regarded program.
Wilkerson will continue to serve on the CART Advance Program at the following venues: the Molson Indy Toronto, the Tenneco Automotive Grand Prix of Detroit, the Honda Grand Prix of Monterey, the Texaco Grand Prix of Houston and the Marlboro 500 at California Speedway.
Wilkerson will continue to be based in Manhattan Beach, Calif., with limited travel to Hawaii.
The Hawaiian Super Prix is an invitational all-star racing event featuring the top 12 points finishers in the CART FedEx Championship Series, plus four additionally invited at-large drivers. The 16 drivers will be competing for an unprecedented $10 million purse, the richest in the history of the sport. The winner will collect an equally-unprecented top prize of $5 million.
Tickets for the event can be obtained by calling the Ticket Hotline at (808) 526-4400. The Super Prix will also be televised on Showtime Pay-Per-View for $19.95. Each person who orders the broadcast will automatically be entered into a $1 million sweepstakes. The Pay-Per-View can be ordered through local cable systems.