CHAMP CAR WORLD SERIES ADDS FORMER NFL MARKETING DIRECTOR WILL WILSON TO HEAD SERIES' MARKETING AND SALES EFFORTS INDIANAPOLIS (April 4, 2005) -- As the Champ Car World Series prepares for the kickoff of its 2005 racing season, it seems...
CHAMP CAR WORLD SERIES ADDS FORMER NFL MARKETING DIRECTOR WILL WILSON TO HEAD SERIES' MARKETING AND SALES EFFORTS
INDIANAPOLIS (April 4, 2005) -- As the Champ Car World Series prepares for the kickoff of its 2005 racing season, it seems fitting that the series turns to someone that knows a thing or two about kickoffs to help build the future of the Bridgestone Presents The Champ Car World Series Powered by Ford.
The Champ Car World Series today announced the hiring of former NFL international executive Will Wilson to serve as Executive Vice-President of Sales & Marketing. In his new post, he will oversee all aspects of the series' sales and marketing efforts as Champ Car continues to position itself for a bright future.
"I'm thrilled to be joining Champ Car at such an exciting time in its development," Wilson said. "Strong U.S. heritage, international and domestic appeal, and a global business plan make Champ Car a compelling property with tremendous potential for business and fan growth. I look forward to helping align our business interests and being part of moving the organization to the next level."
Wilson, a 1989 graduate of Kenyon College, most recently served as Managing Director in charge of expanding the presence of the League throughout the region from 2001-2004. Under his leadership, the league enjoyed unprecedented success with a number of multinational entities entering partnerships with the league. Most recently, Wilson was heavily involved in the effort that will result in the NFL staging a regular-season in Mexico for the first time when Arizona and San Francisco play in October of 2005. Wilson began his career in NFL Europe, eventually ascending to the position of General Manager of the Scottish Claymores from 1998-2001.
"Will has a very strong background and a track record that is among the best in the business," said Champ Car President Dick Eidswick. "His addition is very important to us, especially considering his successful history in Mexico, which is a country that is vital to our continued growth."