CHAMPCAR/CART: Galaxy Latin America signs DirectTV as Penna Motorsports sponsor

Indianapolis, IN (June 30, 2000) - Galaxy Latin America, LLC ("GLA"), the company which exclusively provides the DIRECTV(tm) service to Latin America and the Caribbean, has signed on to have DIRECTV as the new primary sponsor for Della Penna ...

Indianapolis, IN (June 30, 2000) - Galaxy Latin America, LLC ("GLA"), the company which exclusively provides the DIRECTV(tm) service to Latin America and the Caribbean, has signed on to have DIRECTV as the new primary sponsor for Della Penna Motorsports' #10 Champ Car, piloted by Argentine rookie Norberto Fontana in the FedEx Championship Series.

"I'm very pleased to be associated with DIRECTV, a leader in the direct-to-home satellite television industry," said team owner John Della Penna. "They have a strong market presence in Latin America and I'm confident that we will represent them well in that market and in the other markets that CART reaches."

"Auto racing is a very popular sport in Latin America and we are pleased to associate the DIRECTV name to the CART series," said Milton Torres, senior vice president of GLA. "We're committed to providing our subscribers the best sports coverage and CART is an essential part of that offer."

Primary sponsorship on Fontana's #10 Champ Car expands the company's involvement in CART as well. DIRECTV serves as a sponsor for the Rio 200 in Rio de Janeiro, Brazil and broadcasts the CART events live on DIRECTV in Brazil and to other countries in Latin America through ESPN International.

Galaxy Latin America, LLC ("GLA") is a multinational company whose ownership includes DIRECTV Latin America, Inc., a Hughes Electronics Corporation company and the Cisneros Group of Companies. GLA is based in San Jose, Costa Rica and has offices in Buenos Aires, Argentina; Caracas, Venezuela; Fort Lauderdale, USA; Mexico City, Mexico and São Paulo, Brazil. Galaxy Latin America(tm) and GLA(tm) are trademarks of Galaxy Latin America, LLC.

Della Penna Motorsports fields Argentina rookie Norberto Fontana in the CART FedEx Championship Series. Based in Indianapolis, Indiana, John Della Penna's team is in its fifth season of Champ Car competition.

Write a comment
Show comments
About this article
Series IndyCar
Drivers Norberto Fontana