INDIANAPOLIS (February 10, 2003) - With an unprecedented migration of European drivers and former FIA International F3000 graduates to the Champ Car World Series in 2003, demand for live coverage of series event in Europe has led to the signing of...
INDIANAPOLIS (February 10, 2003) - With an unprecedented migration of European drivers and former FIA International F3000 graduates to the Champ Car World Series in 2003, demand for live coverage of series event in Europe has led to the signing of a new deal with Eurosport TV to cover all 19 Champ Car races this year.
Eurosport TV and CART announced the signing of a three-year deal that will see Europe's most widely available channel broadcast the majority of the Bridgestone Presents The Champ Car World Series Powered by Ford events live. The deal positions the Champ Car World Series as the only American open-wheel racing series to have its events shown live in Europe.
"We are very pleased to be able to provide this Pan-European broadcast platform as part of our marketing strategy in Europe," said CART Director of International Operations and Development Timothy Mayer. "We are finalizing other terrestrial television deals in a number of countries which will be announced in the near future."
The new deal with Eurosport TV gives the Champ Car World Series a reach of over 93 million homes and 250 million viewers in 54 countries. Programming is delivered simultaneously in 18 European languages, allowing over 96 percent of European viewers to watch the racing action in their favorite language.
The European broadcast deal will allow fans to follow the action, not only of established stars such as Paul Tracy, Patrick Carpentier and Jimmy Vasser, but also new European-based rookies such as Sebastien Bourdais, Darren Manning, Patrick Lemarie, Mario Haberfeld, Joel Camathias and Tiago Monteiro.
Eurosport is broadcast via Astra, one of the main European satellites; on the basic programming tier of cable networks, and on nearly all existing digital platforms in the UK, Nordic Countries, France, Spain, Italy, Poland, Portugal and Greece.