INDIANAPOLIS (February 21, 2003) - Champ Car racing has made vast inroads among the North American Hispanic population in recent years, sparking interest in the series to an all-time high - a fact that was evident during the 2002 season finale in...
INDIANAPOLIS (February 21, 2003) - Champ Car racing has made vast inroads among the North American Hispanic population in recent years, sparking interest in the series to an all-time high - a fact that was evident during the 2002 season finale in Mexico City, as an all-time Champ Car event attendance record 351,972 fans came through the gates at Autodromo Hermanos Rodriguez.
This season, the Bridgestone Presents The Champ Car World Series Powered by Ford will extend its reach even deeper into the Hispanic population of the United States as cable network Fox Sports en Español will carry the entire season of Champ Car races live starting February 23 at 1PM ET.
Firmly entrenched in many of the nation's major television markets including Los Angeles, New York, Miami, Denver, Chicago and San Francisco, Fox Sports en Español reaches over five million households, with over 40 percent of those being exclusively Hispanic.
"We value our Hispanic partners and fans very highly as is evident through our work with the Latino Marketing Initiative," said CART President and CEO Christopher R. Pook. "The passion that the Hispanic fans have for our series is shown not only at our Mexican races, but also at our U.S. stops where the local fans come out in great numbers. We are pleased to be able to help them follow the Champ Car World Series with the signing of this deal."
Hispanic fans will have a large contingent of drivers to root for in the Champ Car World Series this season with veteran Adrian Fernandez leading a group that includes Michel Jourdain Jr., Oriol Servia, Mario Dominguez, Tiago Monteiro and Rodolfo Lavin.
"The surging interest of expanding the visibility of sports such as the Champ Car World Series to U.S. Hispanics is a clear indication that targeted broadcast platforms are needed to reach this significant U.S. consumer," said David Sternberg, General Manager of Fox Sports en Español. "We have the right vehicle to help them do just that."
Fox Sports en Español is available through affiliated cable systems and through DIRECTV and Dish Network satellite providers. Fox Sports en Español is distributed by Fox Cable Networks Group and operated by Fox Pan American Sports LLC, an international sports programming and production entity jointly owned by Hicks, Muse, Tate & Furst, Fox Sports International [owned by Fox Entertainment Group (NYSE: FOX) and News Corporation (NYSE: NWS)], and Liberty Media Corporation.
Championship Auto Racing Teams, Inc. (NYSE: MPH) owns, operates and markets the 2003 Bridgestone Presents The Champ Car World Series Powered by Ford. Veteran racing teams such as Newman/Haas Racing, Player's/Forsythe Racing, Team Rahal, Patrick Racing and Walker Racing will compete with many new teams this year in pursuit of the Vanderbilt Cup. CART Champ Cars are thoroughbred racing machines that reach speeds in excess of 200 miles per hour, showcasing the technical expertise of manufacturers such as Ford Motor Company, Lola Cars, Reynard Motorsport and Bridgestone/Firestone North American Tire, LLC. The 19-race 2003 Bridgestone Presents The Champ Car World Series Powered by Ford will be broadcast by television partners CBS and SPEED Channel. CART also owns and operates its top development series, the Toyota Atlantic Championship. Learn more about CART's open-wheel racing series at www.champcarworldseries.com.
<pre> Champ Car World Series Races on Fox Sports en Español Broadcast Schedule
Date Race Time (ET) Sunday, February 23 St. Petersburg, FL 1:00 PM LIVE Sunday, March 23 Monterrey, Mexico 2:00 PM LIVE Sunday, April 13 Long Beach, CA 4:00 PM LIVE Monday, May 5 Brands Hatch, Great Britain 8:00 AM LIVE Sunday, May 11 Eurospeedway, Germany 7:00 AM LIVE Saturday, May 31 Milwaukee, WI 9:00 PM LIVE Sunday, June 15 Laguna Seca, Monterey, CA 3:30 PM LIVE Sunday, June 22 Portland. OR 3:30 PM LIVE Saturday, July 5 Cleveland, OH 8:30 PM LIVE Sunday, July 13 Toronto, Canada 12:30 PM LIVE Sunday, July 27 Vancouver, Canada 4:00 PM LIVE Sunday, August 3 Elkhart Lake, WI 12:30 PM LIVE Sunday, August 10 Lexington, OH 2:00 PM LIVE Sunday, August 24 Montreal, Canada 1:00 PM LIVE Sunday, August 31 Denver, CO 3:00 PM LIVE Sunday, September 28 Miami, FL 1:00 PM LIVE Sunday, October 12 Mexico City, Mexico 3:00 PM LIVE Sunday, October 26 Queensland, Australia 11:00 PM LIVE Sunday, November 2 Fontana, CA 3:00 PM LIVE