WAVES joins Champ Car with debut of Kangaroo at Toyota Grand Prix of Long Beach. INDIANAPOLIS (April 8, 2003) -- Officials from Champ Car announced today that they have entered a partnership with World Audio Visual Entertainment Systems ...
WAVES joins Champ Car with debut of Kangaroo at Toyota Grand Prix of Long Beach.
INDIANAPOLIS (April 8, 2003) -- Officials from Champ Car announced today that they have entered a partnership with World Audio Visual Entertainment Systems (W.A.V.E.S.), making the Montreal-headquartered hi-tech company the "Official Interactive Video and Audio Viewing System Provider" with its breakthrough television broadcasting device Kangaroo. Following an impressive preview showing during last October's Grand Prix Americas in Miami, Florida, WAVES is launching its Kangaroo.tv service this weekend at the Toyota Grand Prix of Long Beach.
Kangarooa is a totally-new wireless interactive entertainment medium that will create a unique experience to on-site spectators at events on the 2003 Bridgestone Presents The Champ Car World Series Powered by Ford schedule. The user-friendly spectator device offers access to a broad range of video and audio material, unavailable before, as well as live, real-time content. Whether from a seat in the stands or from any other point on the site, the race fan will choose from a number of different views of the event on the wireless, lightweight and battery-powered device.
"This relationship is a perfect marriage of racing and technology and we are pleased to offer Champ Car fans the unique interactive service that Kangaroo provides," said Champ Car Vice President of Marketing Steve Fusek. "This is truly a breakthrough in engaging spectators in our form of racing and we look forward to working with WAVES in the development of Kangaroo."
The Kangaroo production unit will broadcast event-specific content to the onsite spectator, who will choose their favorite views of the race, have access to on-board or pit cameras, as well as real-time driver standings, replays and interviews. In addition to unique live audiovisuals, Kangaroo will provide access to rich interactive content including the event program in electronic format, wide-ranging information on drivers, teams, rules and regulations, event results, and landmarks, as well as points of interest of the host city, a site map, a list of exhibitors, access routes and event scheduling.
"Kangaroo represents a totally new paradigm to the on-site audience attending sporting events," said WAVES Vice President of Corporate Development Alain Charette. "Kangaroo will bring Champ Car fans the added value of being a lot closer to the action yet empowering them to fully control their viewing experience."
Beginning in Long Beach this weekend, Kangaroo will provide Champ Car fans with the added value of being closer to the action than ever before. As the 2003 Champ Car World Series season progresses, several thousand units will be available through a broad range of rental packages. The Kangaroo.tv service will be available to Champ Car fans at all but the two European races, and at all venues the following years. For more information call (514) 990-0807 or visit Kangaroo.tv.
Championship Auto Racing Teams, Inc. (NYSE: MPH) owns, operates and markets the 2003 Bridgestone Presents The Champ Car World Series Powered by Ford. Veteran racing teams such as Newman/Haas Racing, Player's/Forsythe Racing, Team Rahal, Patrick Racing and Walker Racing will compete with many new teams this year in pursuit of the Vanderbilt Cup. CART Champ Cars are thoroughbred racing machines that reach speeds in excess of 200 miles per hour, showcasing the technical expertise of manufacturers such as Ford Motor Company, Lola Cars, Reynard Motorsport and Bridgestone/Firestone North American Tire, LLC. The 18-race 2003 Bridgestone Presents The Champ Car World Series Powered by Ford will be broadcast by television partners CBS and SPEED Channel. CART also owns and operates its top development series, the Toyota Atlantic Championship. Learn more about CART's open-wheel racing series at www.champcarworldseries.com.